Бренд канцелярии INK глазами AI
Первоначальная концепция
Бренд современной канцелярии «ink», создающий удобные и визуально приятные инструменты для работы и творчества. Нацелен на яркий и необычный дизайн, основанный на различных фигурах. Бренд стремиться создать сообщество людей, объединенных одной темой
Ребрендинг с помощью ии
В ходе работы над проектом я использовал следующие ресурсы: Midjourney, ChatGPT, ideogram В качестве основы я использовал прошлый фирменный стиль, пробуя интегрировать новые элементы. Логотип выполнена с помощью нейросети ideogram.
Логотип
/imagine prompt: Logo for the brand of innovative stationery «inc», which is aimed at creating beautiful and high-quality stationery, the logo should be simple and minimalistic
Айдентика
/imagine prompt: Mockup of printed products (paper, envelope, business cards) on a white background for the brand of the modern innovative office Inc. brand, the identity of which is based on abstract shapes and light green and light blue shades --ar 5:4
Плакаты
Для генерации плакатов была использована нейросеть Midjorney. Полные промпты:
Advertising poster for the brand of modern stationery Inc., in the photo there is a minimalistic black pen, without unnecessary elements, the background consists of abstract minimalistic shapes. The poster is printed on good paper, has a paper texture, has the inscription Inc., green and blue light shades --ar 57:80
Advertising poster for the brand of modern stationery Inc., depicts various shapes, abstractions, lines that a pen could leave, the poster has a paper texture, there is the inscription Inc., green and blue light shades --ar 57:80
Advertising poster for the brand of modern stationery Inc., a set of stationery is depicted, things are floating in the air in different places, the background contains minimalistic forms of light blue color, minimalistic, airy poster, paper texture, there is the inscription Inc --ar 57:80
Poster layout for an advertising company for the stationery inc brand, the poster shows a black line, the poster layout will be found in the urban environment of Moscow on billboards --ar 4:5
Офис
Я решил составить промт на основе понравившегося мне здания. Я попросил ChatGPT написать промт-описание картинки, чтобы я мог в дальнейшем им воспользоваться, ниже приведены предложенные варианты, я остановился на втором
Write 3 messages in English for Midjourney to end up with a similar building:
«Modern commercial building with large glass facade, futuristic white metal grid pattern across the exterior, sleek black and grey panels, rectangular geometric design, large windows, minimalistic architectural style, cloudy sky, realistic rendering, 3D architecture visual»
«Futuristic office building featuring dark tinted glass facade intersected by white structural beams in abstract geometric shapes, metallic accents, sharp angles, modern minimalist design, grey walls with clean lines, urban environment, photorealistic details, architectural visualization»
«Contemporary corporate building with asymmetric white diagonal beams across a reflective glass curtain wall, dark grey and white paneling, industrial and futuristic style, clean and sharp design, large rectangular windows, overcast sky, realistic architectural visualization»
/imagine prompt: Office of a modern company that develops modern office supplies, modern interior, minimalist, light colors, lots of light, lots of space, floor-to-ceiling windows --ar 5:4
Дополнительные носители
/imagine prompt: Various fancy stickers in blue, green and black, round abstract shapes, for stationery brand, white background
/imagine prompt: Shopper bag on a light background, for the brand of modern stationery ink, silhouettes of stationery, pens, scissors, pencils, green, with it colors, abstraction, minimalism --ar 5:4
/imagine prompt: Fashion photo, full-length model in an oversized white T-shirt. The T-shirt features a print for the modern stationery brand Inc., abstract shapes, green and blue colors. The background is deep, white. The atmosphere of the photo is modern, calm --ar 5:4
/imagine prompt: Business card on white background for modern office brand Inc., green and blue colors, abstract shapes, small information text, minimalism, simplicity --ar 5:4
Варианты продуктов
/imagine prompt: Stationery pen made of aluminum, floating in the air, minimalist design, dark gray color, minimalist abstract figures in light blue color on the background, pen for the stationery brand Inc --ar 16:9
/imagine prompt: Stationery scissors from under the blow, hovering in the air, minimalist design, black color, on the background of minimalist rounded shapes in light green, scissors for the stationery brand with ink --ar 16:9
/imagine prompt: Stationery mechanical pencil, floating in the air, minimalist design, dark green color, minimalist figures in light gray color on the background, pencil for the stationery brand Inc --ar 16:9
/imagine prompt: Stationery pens and pencils on a shelf in a stationery store. The pens and pencils are made in a minimalist expensive design, they are located next to other products from other brands, they stand out --ar 16:9
Описание процесса работы
Список использованных нейросетей: ChatGPT ideogram Midjourney
В основной для генераций айдентики бренда я использовал промт, написанный мной, некоторые итерации брал за основу для поселяющих, чтобы прийти к желаемому результату.
Для генерации пространства бренда я вначале обратился к ChatGPT, который предоставил мне промт для дальнейшей работы в Midjourney
