UPCROY
О проекте
UPCROY — апсайкл бренд, который предлагает дать старой одежде новый шанс стать любимой и актуальной.
Основной акцент сделан на создание уникальных вещей, которые невозможно найти в масс-маркета, что делает их привлекательными для клиентов, ценящих оригинальность и осознанное потребление
Начало работы над айдентикой
Первое, что я сделала — попросила сгенерировать Chat GPT метафоры для своего проекта.
Мой запрос: «I need help with a metaphor for the Upcroy brand. The brand offers unique items created by designers from old clothes. The main focus is on creating exclusive pieces, which makes them attractive to customers who value originality and conscious consumption. These products consist of deconstructed elements, assembled from different materials, deliberately left untreated, with threads sticking out. The brand’s products are characterized by a higher price compared to mass-market products, which is justified by the quality, design and ideology of upcycling»
В итоге я выбрала метафору с торчащими нитками, где несовершенство становится новой нормой стиля
Логотип я генерила в Midjourney, приложив референсы и задав такой промпт:
«Typography black and white logo design for brand 'UPCROY', clothing upcycling brand, blurred motion, on black background, textile-inspired aesthetic, letters appearing as if they were sewn or woven together, maintaining a minimalist and monochromatic style, wierdcore, odd core, styled by VHS, blurred motion, tribal ornament»
Основной акцент бренда сделан не на цвете, а на создании новых, уникальных силуэтов, которые задают стиль и выделяют изделия среди других, поэтому была выбрана черно-белая айдентика
Носители
Промт: «Vhs photo of a minimalist paper bag with a fabric tag, modern design in a soft color for Vogue editorial in the style of Maison Margiela with creative direction in the style of Enfants riches Deprimes. Ethereal glow, wierdcore, odd core, detailed objects, sharp details, in a hyper realistic photographic style, hard motion, motion blur, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion, on black background»
Шрифт: Corinthian Pro Bold
Промт: «A fashion vhs photo of minimalist gift card with a textured, frosted surface effect, resembling marbled or ice-like patterns. On the card in Helvetica font 'GIFT CARD'. Ethereal glow, wierdcore, odd core, detailed objects, sharp details, in a hyper realistic photographic style, hard motion, motion blur, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion, on black background»
Наложила на генерацию ранее созданный логотип в Photoshop
Промт: «Fashion vhs photo of a minimalist fabric tag for Vogue editorial in the style of Maison Margiela with creative direction in the style of Enfants riches Deprimes, ribbed white cotton, minimalist fabric tag with. The tag should be a small piece of light-colored, natural fabric with slightly frayed edges for a vintage, upcycled look. A simple metal safety pin attaches the tag, adding to the artisanal aesthetic. Across the tag, in a clean Helvetica font, add the text: ’UPCYCLED CLOTHES’ Ethereal glow, wierdcore, odd core, detailed objects, sharp details, in a hyper realistic photographic style, hard motion, motion blur, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion, on black background»
Промт: «A fashion vhs photo of a soft shape package for Vogue. The package is wrapped in simple, neutral-colored paper, tied with a combination of frayed fabric strips and textured threads. Add a small, distressed fabric. Punk aesthetic, ethereal glow, wierdcore, odd core, detailed objects, sharp details, in a hyper realistic photographic style, hard motion, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion»
Изображения продукта
Промт: «A fashion vhs photo of shopper bag editorial in the style of Maison Margiela, punk aesthetic, ethereal glow, wierdcore, odd core, detailed objects, sharp details, in a hyper realistic photographic style, hard motion, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion, on black background»
Промт: «A vhs photo of a keychain, with a punk-inspired, industrial aesthetic. Small metal ring, a hinge clasp. Small patchwork of fabric pieces, in natural beige linen. Ethereal glow, wierdcore, odd core, detailed objects, sharp details, in a hyper realistic photographic style, hard motion, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion»
Промо-материалы
Промт: «A fashion vhs photo of poster written in HELVETICA THIN wit’UCYCLING CLOTHES’, Ethereal glow, wierdcore, odd core, detailed objects, sharp details, grunge, in a hyper realistic photographic style, hard motion, motion blur, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion»
Промт: «A fashion vhs photo of of supermodel posing for Vogue editorial in the style of maison margiela with creative direction in the style of enfants riches deprimes, upcycled outfit, ethereal glow, wierdcore, odd core, detailed objects, in a hyper realistic photographic style, hard flash, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, full body, vogue posing inspiration is projection art and high fashion»
Промт: «fashion vhs photo of a facade of a fashion boutique with display windows through which mannequins with upcycled clothes are visible draped in different layers and typesof translucent fabric for Vogue editorial in the style of Maison Margiela with creative direction in the style of Enfants riches Deprimes. Various torn, worn fabric with protruding threads, almost transparency of the material. Mystical dark light from within. Ethereal glow, wierdcore, odd core, detailed objects, sharp details, grunge, in a hyper realistic photographic style, hard motion, motion blur, high resolution photography, frame in motion, hyper realistic photography, 8k resolution, inspiration is projection art and high fashion, in an urban environment with muted city elements in the background»
Использованные нейросети
