1. Using AI Tools in Promotion.
To promote my book project about bricks, I wrote an article on the Pikabu platform. I didn’t just want to talk about my project, as I don’t think it’s particularly interesting or intriguing to the audience, so I decided to write an article about bricks, including some interesting facts about them.
To help with the promotion, I turned to AI; it assisted me with SEO optimization, headlines, and tags for the article.
The video concept was developed independently, but I utilized ChatGPT for its execution. After generating the images, I edited the video myself in CapCut.
2. Promotion Analysis
Article
Pikabu Profile Statistics
Analysis Table
Conclusion:
The article achieved moderate reach but did not generate active engagement.
What can be improved?
Highlight the link and add a clearer call to action for it. It is also possible to shorten the article’s title itself.
Video
Views:
1.2k since publication (over ten days)
Average View Percentage:
72.9%
Analysis Table
Video Traffic Sources
Conclusion:
The video retains viewers who stay (72.9% watch time), but loses 60% of the audience in the first few seconds.
What can be improved?
Re-shoot the first 3 seconds (add a hook).
3. Visualization and Materials
- Pikabu Article: «The material that survived more drama than your ex. Or what I learned while making a book about bricks»
Article
- YouTube Shorts Video: «A Funny Look at HSE’s Building»
Video
4. Conclusions
AI is an excellent tool for promotion, especially for beginners: it analyzes the target audience, selects keywords, and optimizes content. Neural networks are also effective in processing photos and videos—they improve quality and «animate» materials.
This project allowed us to practically test various generative models and evaluate their effectiveness. The neural networks proved to be genuinely useful.
5. Description of Generative Model Applications
Deepseek — SEO analysis, article writing, scriptwriting, and prompt generation for other AI models.
ChatGPT — content analysis across all platforms and compilation into a single table, image generation for videos
Krea AI — generating cover images
