Real estate agency from Singapore. The main focus is on private residential house.
There were many attempts to create something unique while developing the identity. The task was to underline the company’s activities subtly and not directly. We used words like «help» and «accuracy» when creating a sign and as main messages. Then we used the social similarity of the shapes: round — help, sharp — precision.
We also used images of two lines in the sign — a square and a protractor, with which sketches of apartments and houses are usually created. So we found a duplicate reference to the company’s activities. All other brand elements were based on the same principles as the sign. All graphic elements are variably scaled, and that gives identity mobility.
