Стартап re: sew
re: sew — (recycle + sew) центр переработки вещейс акцентом на fashion. В арт-пространстве проводятся мастер-классы от дизайнеров по перешивке и стилизации своих старых вещей, а также предоставляется возможность сдать ненужные вещи на переработку.
Ссылка а исходный проект на старом портфолио: https://portfolio.hse.ru/Project/219272
существующий логотип в исходном проекте
Существующие фирменные цвета
01. Яркий лайм #2AE81A
02. Сочная фуксия #FF008C
03. Сигнальный чёрный #231F20
04. Белый #FFFFFF
Визитная карточка
Серия плакатов 1
Серия плакатов 2
Носитель. Набор для шитья
Носитель. Стикеры.
Стартап
Логотип
Первый этап. Создание обновлённого логотипа. Данный этап выполнялся при помощи генерации изображение через использование выбранного за основу стиля в Midjourney. Промт: Come up with a graphic logo for re: sew (recycle + sew) a center for recycling things with an emphasis on fashion. The art space hosts master classes from designers on re-tailoring and styling your old things, and also provides the opportunity to hand over unnecessary things for recycling. The logo should be clear, vector and on a white background. The image should be done in a folk theme and reflect the process of interaction between two people through a thing. Ссылка на сгенерированное изображение: https://cdn.midjourney.com/5598c4c4-c2f5-414e-a13a-013dc1969666/0_2.png
Второй этап. Подбор соответствующего дизайну шрифта. Мною был выбран шрифт Katari.
Новое цветовое решение
Третий этап. Создание цветовой палитры стартапа с помощью анализа сгенерированного логотипа платформой Adobe Color. Ссылка: https://color.adobe.com/ru/create/image
Пространство
Пространство снаружи
Создание визуализации наружного пространства организации. Промт: re: sew (recycle + sew) a center for recycling things with an emphasis on fashion. The art space hosts master classes from designers on altering and styling your old things, and also provides the opportunity to hand over unnecessary things for recycling. Create an image of what the re: sew recycling center might look like if it were decorated in a folk style. Show what the facade of the building would look like. A modern building. The building is located in a park. The facade is made of glass. The workspace is visible behind the glass. Inside, in the workspace, there are tables with sewing machines. On the floor there are rails on which things hang. There are many happy people inside the building. Some are looking at things on the rails, some are sitting at the sewing machines. Some are standing and talking. Ссылка на сгенерированное изображение: https://cdn.midjourney.com/ce11fca0-2846-446e-8e3a-5d9c2374aeff/0_0.png
Внутренняя среда
Создание визуализации внутренней среды и обустройства организации. Промт: re: sew (recycle + sew) a center for recycling things with an emphasis on fashion. The art space hosts master classes from designers on altering and styling your old things, and also provides the opportunity to hand over unnecessary things for recycling. Create an image of what the re: sew recycling center might look like if it were decorated in a folk style. Show what the facade of the building would look like. A modern building. The building is located in a park. The facade is made of glass. The workspace is visible behind the glass. Inside, in the workspace, there are tables with sewing machines. On the floor there are rails on which things hang. There are many happy people inside the building. Some are looking at things on the rails, some are sitting at the sewing machines. Some are standing and talking. Ссылка на сгенерированное изображение: https://cdn.midjourney.com/e93e2f21-8b2c-4c78-bb7e-e8db8273f117/0_3.png
Визитная карточка
Промт: re: sew (recycle + sew) a center for recycling things with an emphasis on fashion. The art space hosts master classes from designers on altering and styling your old things, and also provides the opportunity to hand over unnecessary things for recycling. Create an image of what a business card for an organization might look like. It should have the name re: sew written on it. And also include the information: «Center for recycling things with an emphasis on Fashion. St. Petersburg. Vesennaya Street 55. re: sew.ru. phone +7 (921) 777-18-03. The business card should be red. The text written on it is black. The card should lie on a wooden table next to a white sewing machine and several multi-colored pieces of fabric. Ссылка на сгенерированное изображение: https://cdn.midjourney.com/e2625686-7098-4091-a762-affdd9d44f45/0_3.png
Футболка меч
Промт: re: sew (recycle + sew) a center for recycling things with an emphasis on fashion. The art space hosts master classes from designers on re-tailoring and styling your old things, and also provides the opportunity to hand over unnecessary things for recycling. Create an image of a T-shirt sewn from scraps of multi-colored fabric. In the middle of the T-shirt is a white inscription: re: sew team. Ссылка на сгенерированное изображение: https://cdn.midjourney.com/588d5f85-93fe-4308-bba1-ced3ccf59cf9/0_2.png
Фартук сотрудника
Промт: re: sew — (recycle + sew) a center for recycling things with an emphasis on fashion. The art space hosts master classes from designers on re-tailoring and styling your old things, and also provides the opportunity to hand over unnecessary things for recycling. Create an image of a blue apron. In the middle of the apron on the pocket there is a white inscription: re: sew team. Ссылки на генерированные изображения: https://cdn.midjourney.com/6dcee0bf-0607-4f5b-9ebd-09c193347a21/0_1.png; https://cdn.midjourney.com/01741ce5-460f-4d7f-9f07-fc30d7cf4216/0_2.png
