
Цель
В качестве основы был выбрал проект в рамках курса по ювелирному дизайну.
Проект, который лёг в основу: https://hsedesign.ru/project/d001dfa0a9e04d04b8044c93730218ac
Целью данного проекта является создание айдентики проекта «concrete» с помощью нейросетей.
О проекте
Дизайн, который основывается на архитектуре.
Работа, вдохновленная, архитектурным зданиям, которые выполнены в холодном, строгом, минималистичном стиле.
Основные стилевые решения это прямые, чистые формы, грани, плоскости.


Ювелирные изделия
— Minimalist metal ring with straight lines, inspired by brutalism, reflecting the resilience and coldness of concrete surrenders
— Create minimalist metallic earrings inspired by brutalist architecture, featuring sharp lines and sculptural forms with brushed or polished metal textures that evoke the cold, industrial aesthetic and structural strength of concrete, balanced with modern elegance in a neutral, muted palette.
— Design metallic rings with bold, unconventional forms inspired by brutalist architecture, featuring asymmetry, unexpected angles, and layered elements with brushed or matte finishes that evoke the raw, industrial texture of weathered concrete.
Пространство
— Create an image of a cold, minimalist jewelry store with raw concrete walls, metal elements, sleek glass and metal display cases, soft lighting focused on the jewelry, and a muted color palette of grey, silver, and chrome, creating a refined, modern industrial atmosphere.
Рекламные постеры
Create 3 promotional posters to celebrate the opening of a jewelry brand boutique based on the theme of brutalism, for the poster we need jewelry consisting of metal. The promotional posters should hang on a concrete wall. The promotional posters should be modern but minimalistic.
Айдентика
- Create a logo. A simple black-and-white vector icon of a concrete slab, representing a rectangular block of concrete, perfect for graphic design projects or as a logo element in digital marketing materials. The word «concrete» is placed below the logo, on a white background, with a clean design and no shadows. The icon should be easily recognizable without text, conveying the concept of strength and resilience, similar to a brutalist building. It can include elements like a square shape, evoking the raw, sturdy essence of brutalist architecture.
- Create a custom font inspired by brutalist architecture, using bold, geometric shapes and sharp angles to reflect strength and minimalism. The letters should have a solid, sturdy appearance, with straight lines and block-like forms that evoke the raw, industrial essence of concrete. The design should be clean, modern, and highly legible, with a sense of resilience and power. The font should be all-caps, with no excessive ornamentation, emphasizing the minimalist and unyielding nature of brutalist design.
Все изображения были выполнены на платформе Leonardo.Ai (https://app.leonardo.ai/).
Весь текст был выполнен в ChatGPT (https://chatgpt.com/).
Все генерации, а также их результаты представлены в презентации.