
За основу был взят проект первого курса — метеорологическая кондитерская «Додфин».
Описание: Метеорологическая кондитерская создает погоду по твоему вкусу, тебе нужно только выбрать изделие.


Ссылка на проект: https://portfolio.hse.ru/Project/136361#
Для ребрендинга был использован ChatGPT: — Rebrand Dodfin’s Meteorological pastry shop
Концепция предложенная ChatGPT:
The rebranding concept of Dodfin pastry shop
Dodfin pastry shop transforms into a cozy place for everyone who appreciates high-quality sweets made with love and attention to detail. Abandoning the meteorological theme, we offer a renewed image that emphasizes traditional values of confectionery craftsmanship and inspires to enjoy sweet treats.
Dodfin pastry shop is a place where every customer can find something to his/her liking: from classic cakes and pastries to exclusive sweet compositions prepared according to author’s recipes. We care that each product is not only delicious, but also beautiful, so we pay attention to the aesthetics of packaging, presentation and general atmosphere.
Mission: to provide customers not just confectionery, but real moments of joy and celebration, giving people warmth and comfort through sweet treats that will bring pleasure to everyone.
Uniqueness of the brand: «Dodfin» is characterized by high quality of all its products. In the process of preparation we use only the best natural ingredients, avoiding preservatives and artificial additives.
prompt: A small building of a pastry shop called «Dodfin», the view of the building from the street, neon retrofuturism, polished metal, futuristic, pastry shop illustration, octane
prompt: A small building of a pastry shop called «Dodfin», the view of the building from the street, neon retrofuturism, polished metal, futuristic, pastry shop illustration, octane
prompt: Small pastry shop building, close-up of storefront, neon retrofuturism, polished metal, futuristic, pastry shop illustration, octane
prompt: Small pastry shop building, close-up of storefront, neon retrofuturism, polished metal, futuristic, pastry shop illustration, octane
Логотип prompt: Logo for the Dodfin pastry shop
Adobe Fonts нашёл шрифт Chaloops, который больше всего похож на шрифт из полученных генераций
Шрифт Chaloops (автор Chank Diesel)
Фирменные цвета подобраны с помощью Adobe Сolor
prompt: Packaging of cupcakes for the Dodfin pastry shop
prompt: Packaging of cupcakes for the Dodfin pastry shop (фон достроен с помощью нейросети встроенной в Photoshop)
Для генерации информации на плакатах был использован ChatGPT: — Create a block of text for a Dodfin pastry shop advertising poster. The main object on the poster is a doughnut. Write 20 versions. — Create a block of text for a Dodfin pastry shop advertising poster. The main object on the poster is ice cream. Write 20 versions. — Create a block of text for a Dodfin pastry shop advertising poster. The main object on the poster is the candy display case. Write 20 versions. — Create a block of text for a Dodfin pastry shop advertising poster. The main object on the poster is jelly. Write 20 versions.
prompt: Advertising poster of doughnuts for a pastry shop «Dodfin», with typography, add a logo prompt: Advertising poster of an ice cream for pastry shop «Dodfin», with typography, add a logo
prompt: Advertising poster of jelly for pastry shop «Dodfin», with typography, add a logo
(логотип добавлен в Photoshop)
prompt: Poster doughnuts a close-up, neon retrofuturism, polished metal, futuristic, an illustration of a pastry shop, octane prompt: Poster of a small pastry shop display case, close-up, neon retrofuturism, polished metal, futuristic, pastry shop illustration, octane
Для генераций использована Midjourney V6.1
Ссылки на все использованные модели: https://www.midjourney.com/explore?tab=top https://chatgpt.com https://color.adobe.com/ru/create/color-wheel https://fonts.adobe.com