Фестиваль BAD TASTE
«Дурной вкус» — фестиваль для всей семьи, на котором можно попробовать экзотические напитки из разных стран, почувствовать себя барменом или просто хорошо провести время!
В этом проекте представлен ребрендинг фестиваля. Для наилучшего результата будет изменено название с русского на английский — Bad taste — а также изменено время проведения (теперь это 20 мая и Центральный Парк Нью-Йорка с 14 до 23 часов) и общий стиль. В промптах (запросах) будет использоваться запрос на «эстетику панка и гранжа»;
Для генерации был использован ChatGPT — для создания текстовых запрсов (https://chatgpt.com/), Ideogram.Ai (https://ideogram.ai/t/explore) и ReCraft.Ai (https://www.recraft.ai/projects) — для создания изображений
Цветовая палитра
Запрос в Recraft.Ai, в качестве стиля были загружены изображения из оригинального проекта:
«Create a colour palette»
Дополнительно к этим цветам я решила добавить черный и просить сделать нейросеть цвета более неоновыми и яркми.
Логотип
Мой запрос (промпт) для Chat GPT 4:
«create a description about brand „Дурной вкус“ (Bad taste) which is the festival of different drinks/ this brand is inspired by punk aesthetic. The main colours of this brand — neon pink? green? yellow and black. »
Результат:
«„Дурной вкус“ (Bad Taste) is an electrifying festival that celebrates the bold and rebellious spirit of punk culture through a diverse lineup of drinks. This festival is not just about taste—it’s a visceral experience, where neon pinks, greens, yellows, and blacks light up the space, reflecting the raw, unapologetic energy of punk. Expect a clash of flavors as daring and unconventional as the aesthetic itself. From edgy cocktails to experimental sodas, „Дурной вкус“ is the ultimate place to indulge your wild side, challenging the ordinary and embracing the thrill of something refreshingly untamed.»
Этот запрос был необходим для того, чтобы нейросеть предложила изменение стиля моего проекта, а также поняла, какая конкретная эстетика мне нужна и в каком направлении необходимо двигаться.
Далее был такой запрос:
«write how the logo of this brand may look like»
Результат:
«The logo for „Дурной вкус“ (Bad Taste) could be a bold, chaotic design that reflects the raw energy of punk culture. The name „Дурной вкус“ is written in a jagged, hand-drawn font, where each letter is slightly irregular, mimicking graffiti or ripped magazine letters. The colors are neon pink and green, with black outlines for contrast. A prominent element in the logo could be a neon yellow safety pin, pierced through the text, symbolizing rebellion and DIY spirit. Around the letters, splashes of neon paint or rough brush strokes add to the anarchic feel. The background is primarily black to make the neon colors pop, with small punk-inspired details like studs, spikes, or chains subtly incorporated around the edges. The overall design is gritty and imperfect, capturing the raw, unapologetic essence of punk.»
Однако такой результат не подходил, так как слишком насыщен деталями, что делает затруднительным запрос в другую нейросеть.
Так что дальше было написано следующее:
«please make it shorter»
Итог:
«The „Bad taste“ logo has jagged neon pink and green letters with black outlines, giving it a rough, graffiti-like look. A neon yellow safety pin runs through the text, set on a black background with simple paint splashes for a bold, punk vibe.»
Этот же текст был загружен в Ideogram.Ai, и из нескольких вариантов генерации был выбран наиболее подходящий.
Постеры
Для создания постеров использовалась та же система написания промптов: сначала Chat GPT 4, затем другая нейросеть по генерации картинок.
Изначальный запрос:
«create a description of three posters of this festival. specify in which font need to be written main information, how the composition of the posters needs to look like and which elements needs to be located on posters and where»
«make all of your descriptions short»
Итог:
«Poster 1: Anarchy Neon Font: Jagged, distorted punk font in neon pink for the festival name, neon green for date, time, and location. Composition: „Дурной вкус“ at the top with a large neon yellow safety pin in the center. Date, time, and location in neon green below. Elements: Safety pin, neon splatters, torn-paper textures.
Poster 2: Drink Rebellion Font: Blocky, stencil font in neon yellow for the festival name; neon pink for other details. Composition: A spilled neon green bottle from the top right splashes across the poster. „Дурной вкус“ is in the top left; date, time, and location below. Elements: Spilled bottle, punk band image, chains, and spikes.
Poster 3: Chaotic Collage Font: Ransom-note style for the festival name in neon pink, green, yellow, and black; simple grunge font for other info. Composition: „Дурной вкус“ in the center amid a collage of punk symbols. Date and time in the top right, location in the bottom left. Elements: Torn-paper collage, drink sketches, punk symbols.»
Промпты, которые были написаны Chat GPT4, были не до конца верны, а я забыла указать на время и место фестиваля, поэтому пришлось дополнительно уточнять детали, чтобы Ideogram.Ai выдал более вразумительный результат.
Так, промпт 1 плаката стал таким:
«A punk rock festival poster with the text „Bad taste“ in a jagged, distorted neon pink font. There’s a large neon yellow safety pin in the center. Below the safety pin, the date — 20th of May, time — 14:00–23:00, and location — New York Central Park are written in neon green. The background is black. There are neon splatters and torn-paper textures throughout the poster.»
Промпт 2 плаката:
«create a poster Font: Blocky, stencil font in neon yellow for the festival name; neon pink for other details. Composition: A spilled neon green bottle from the top right splashes across the poster. „Bad taste“ is in the top left; date — 20th of May, time — 14:00–23:00, and location — New York Central Park below. Elements: Spilled bottle, punk band image, chains, and spikes.»
Промпт 3 плаката:
«A ransom-note style font for the festival name „Bad Taste“ in neon pink, green, yellow, and black. The other information is in a simple grunge font. The composition is a collage of punk symbols with the festival name in the center. The date is May 20th and the time is 14:00-23:00. The location is New York Central Park in the bottom left. The background is a torn-paper texture. There are drink sketches and punk symbols throughout the poster.»
Результатов генерации было несколько, однако эти плакаты были выбраны, как наиболее подходящие стилю и наиболее приближенные к реальным плакатам (с минимальным количеством огрех в генерации текста)
Коллекция мерча
Запрос для Chat GPT4:
«describe a merch collection for the festival. it must include badges of participant and organizator, some t-shirts, some bracelets, some cups for the drinks. it must be in the neon green, pink and yellow colours with the esthetic of punk or grunge»
Итог:
«Badges: Participant Badge: Neon pink background with jagged black text „Участник“ (Participant) and a small safety pin design. Attached to a lanyard with neon green and yellow stripes. Organizer Badge: Neon green background with bold black text „Организатор“ (Organizer), featuring a punk skull and chain motif. Comes with a neon pink lanyard.
T-Shirts: Design 1: Black base with „Дурной вкус“ in neon pink and green graffiti font across the chest. Features a large neon yellow safety pin graphic on the back. Design 2: Neon pink tie-dye with black torn-paper textures and the festival name in ransom-note font. Design 3: Neon green with a dripping cup design and the text „Rebel Drinks“ in bold black.»
«Bracelets: Silicone bracelets in neon yellow, pink, and green, each with embossed black text like „Дурной вкус,“ „Anarchy,“ or „Drink Punk.“ A punk-style metal chain bracelet with small neon charms shaped like safety pins, cups, and skulls.
Cups: Reusable plastic cups in neon pink, green, and yellow with bold black graphics of splashes, safety pins, and punk slogans like „Taste the Chaos.“ A limited-edition metal tumbler in black with neon green graffiti-style festival branding and a yellow studded lid.
All items emphasize the raw, edgy grunge and punk aesthetic while using the festival’s signature neon palette.»
Бэйджи
Два варианта генерации в Ideogram.Ai изображения по запросу:
«Participant Badge: Neon pink background with jagged black text „Участник“ (Participant) and a small safety pin design. Attached to a lanyard with neon green and yellow stripes.»
С полностью английской типографикой и с русским вариантом.
Промпт для Ideogram.Ai:
«Organizer Badge: Neon green background with bold black text „Организатор“ (Organizer), featuring a punk skull and chain motif. Comes with a neon pink lanyard»
Здесь с русским языком у нейросети не вышло справиться, поэтому в запросе было убрано слово «Организатор», была оставлена только английская версия.
Ниже — два варианта генерации
Футболки
Два отдельных промпта для генерации изображения футболки с передней стороны и с задней в нейросети Recraft.Ai
Передняя сторона:
«Bad taste» in neon pink and green graffiti font across the chest.
Задняя сторона:
«Features a large neon yellow safety pin graphic on the back of the t-shirt»
Чуть исправленный промпт для Recraft.Ai для генерации изображения футболки:
«Neon pink tie-dye t-shirt with black torn-paper textures and the festival name „Bad taste“ in ransom-note font.»
Промпт для генерации в Recraft.Ai:
«Neon green t-shirt with a dripping cup design and the text „Rebel Drinks“ in bold black»
Браслеты
Промпт для Recraft.Ai:
«Silicone bracelets in neon yellow, pink, and green, each with embossed black text like „Bad taste,“ „Anarchy,“ or „Drink Punk.“»
Промпт для Recraft.Ai:
«A punk-style metal chain bracelet with small neon charms shaped like safety pins, cups, and skulls.»
Кружки/стаканчики
Промпт для Recraft.Ai:
«Reusable plastic cups in neon pink, green, and yellow with bold black graphics of splashes, safety pins, and punk slogans like „Taste the Chaos.“»
Чуть измененный промпт для Recraft.Ai:
«A limited-edition metal tumbler in black with neon green graffiti-style „Bad taste“ and a yellow studded lid.»
Место проведения
Запрос для Chat GPT4: «it’a a Central Park in New York, describe a few scenes of the festival, lecture zone, degustation zone, chill zone, the place where all food and drinks are located and can be buyed how they look like?»
Результат:
«Lecture Zone:
Located under a large neon yellow tent with graffiti-style banners reading „Лекции“ (Lectures) in pink and green. Foldable chairs and pallets with cushions in black and neon colors arranged in a semicircle around a small stage. The stage features a neon green backdrop with a safety pin design, flanked by blackboard-style panels for interactive displays.
Degustation Zone:
A cluster of pop-up stalls with neon pink and yellow fabric canopies. Each stall has a black counter with drink samples served in reusable neon green cups. Large chalkboard signs in grunge fonts display the drink names, ingredients, and tasting notes. Punk details like studded borders and graffiti art decorate the stalls, with upbeat music creating a lively atmosphere.»
«Chill Zone:
A cozy area with black bean bags, neon yellow hammocks strung between trees, and pink picnic blankets. Neon green fairy lights wrap around trees, creating a relaxed evening glow. An acoustic punk band performs near a small stage decorated with safety pins and chains, while guests sip their drinks.
Food and Drinks Market:
Set up like a grungy street market, with black wooden stalls outlined in neon lighting. Drink vendors offer colorful concoctions in the festival’s branded cups, while food stalls serve edgy menu items like neon-tinted desserts or „punk burgers“ in bright wrappers. Central signage shaped like a dripping cup in neon yellow directs guests to the area. Tables and barrels painted neon green serve as communal eating spots, with punk stickers covering their surfaces.»
Зона лекций
Промпт для Ideogram.Ai (чуть измененный):
«Central park in New York. Lecture Zone: Located under a large neon yellow tent with graffiti-style banners reading „Lectures“ in pink and green. Foldable chairs and pallets with cushions in black and neon colors arranged in a semicircle around a small stage. The stage features a neon green backdrop with a safety pin design, flanked by blackboard-style panels for interactive displays»
Зона дегустации
Чуть исправленный промпт для Ideogram.Ai:
«A photo of Central Park in New York with a degustation zone. There are pop-up stalls with neon pink and yellow fabric canopies. Each stall has a black counter with drink samples served in reusable neon green cups. Large chalkboard signs in grunge fonts display the drink names, ingredients, and tasting notes. Punk details like studded borders and graffiti art decorate the stalls. There is upbeat music playing in the background, creating a lively atmosphere.»
Зона отдыха
Промпт для Recraft.Ai:
«Central Park in New York. Chill Zone: A cozy area with black bean bags, neon yellow hammocks strung between trees, and pink picnic blankets. Neon green fairy lights wrap around trees, creating a relaxed evening glow. An acoustic punk band performs near a small stage decorated with safety pins and chains, while guests sip their drinks.»
Маркет еды и напитков
Промпт для Recraft.Ai:
«Central Park in New York. Food and Drinks Market: Set up like a grungy street market, with black wooden stalls outlined in neon lighting. Drink vendors offer colorful concoctions in the festival’s branded cups, while food stalls serve edgy menu items like neon-tinted desserts or „punk burgers“ in bright wrappers. Central signage shaped like a dripping cup in neon yellow directs guests to the area. Tables and barrels painted neon green serve as communal eating spots, with punk stickers covering their surfaces.»
Концертная сцена
Запрос для Chat GPT4:
«describe a scene for concert in the New York Central Park in the esthetic of the festival»
Результат:
«The stage is set up in an open grassy area, surrounded by the lush greenery of Central Park. It’s framed by large neon pink and yellow LED panels flashing punk-inspired graphics like safety pins, chains, and graffiti-style slogans. The stage itself is black with a neon green backdrop featuring the festival logo „Дурной вкус“ splashed across it in jagged, rebellious lettering.
Lighting: Neon lights in green, pink, and yellow illuminate the stage, with moving spotlights casting vibrant beams into the crowd. Strings of neon fairy lights crisscross above the audience, creating a glowing canopy.
Decor: The front of the stage is bordered with faux graffiti-covered barriers, and tall, black speaker towers are wrapped in neon chains. Large inflatable punk symbols like skulls and spiked bracelets float above the stage, adding an edgy vibe.»
Измененный промпт для Ideogram.Ai:
«A punk-rock concert in Central Park. The stage is set up in an open grassy area. It’s framed by large neon pink and yellow LED panels flashing punk-inspired graphics like safety pins, chains, and graffiti-style slogans. The stage itself is black with a neon green backdrop featuring the festival logo „Bad taste“ splashed across it in jagged, rebellious lettering. Neon lights in green, pink, and yellow illuminate the stage, with moving spotlights casting vibrant beams into the crowd. Strings of neon fairy lights crisscross above the audience, creating a glowing canopy. The front of the stage is bordered with faux graffiti-covered barriers, and tall, black speaker towers are wrapped in neon chains. Large inflatable punk symbols like skulls and spiked bracelets float above the stage, adding an edgy vibe. The crowd gathers in a mix of standing and seated zones. Black bean bags, neon green blankets, and DIY-style pallets with cushions provide seating»
