
Для того, чтобы продемонстрировать то, как искусственный интеллект может преобразовать уже существующий бренд, я взяла проект «Combi» из первого модуля. Это сервис, который находит пару, исходя из генетической совместимости. https://portfolio.hse.ru/Project/185387
Исходный проект



Ребрендинг с помощью ИИ
В ходе ребрендинга старого проекта, были использованы такие нейросети, как starryai, ideogram, и Recraft. Мне захотелось переделать бренд под стиль поп-арта
Генерации логотипа выполнена с помощью нейросети starryai, а поиск шрифтового решения — ideogram
Логотип
/imagine prompt: create a logo for the service of searching for love by smell based on the genetic compatibility of Combi in the style of pop art using white, black, pink and blue
Сгенерировав шрифт в ideogram, который подходит под сервис COMBI, я нашла с помощью сервиса fontsquirrel максимально похожий шрифт под названием: Passion one
/prompt: generate fonts that will be suitable for the design of the COMBI service for finding love by smell in the style of pop art
Печатная продукция
/imagine prompt: create a layout of printed products (paper, envelope, business cards) on a white background for the Combi scent search service in pop art style using white, pink, blue and black colors and gradients
Постеры
/imagine prompt: A poster in the style of the pop art service Combi on the search for love based on genetic compatibility. The poster has gradient graphic streamlined shapes. The poster has the inscription «COMBI — find your love». White, black, blue and pink colors are used.
/imagine prompt: An advertising poster in the style of the pop art service Combi, which is looking for love based on genetic compatibility. The photo shows gradient graphic streamlined shapes. The poster is printed on high-quality paper, with the inscription «COMBI — find your love». White, black, blue and pink colors are used.
Другие носители
/imagine prompt: create a variety of unusual pop art stickers for the Combi love search service based on a genetic background in black, white, pink and blue
/imagine prompt: create a variety of unusual pop art candles for the Combi love search service based on a genetic background in black, white, pink and blue
/imagine prompt: A fashion photo showing a man and a woman in full-length spacious hoodies. A black sweatshirt on a man with the inscription «Combi — feel» in the style of pop art in blue. A white sweatshirt on a woman with the inscription «Combi — feel» in the style of pop art in pink. The background is a white cyclorama. The inscriptions are in bold
Пространство
Сделав несколько вариантов зданий, я выбрала три более подходящих к стилю поп-арт
1. /imagine prompt: The tall buildings of New York. The main one is a modern multi-storey building that is made of glass and the whole building is painted with graffiti in the style of pop art in pink and blue colors. And in the middle of the building there is a large sign in white letters «COMBI» 2. /imagine prompt: The tall buildings of New York. The main one is a modern multi-storey building that is made of concrete and the whole building is painted with pop art graffiti in pink and blue colors. the building also has panarama windows and a large «COMBI» sign 3. /imagine prompt: А photo from a busy city street. The main one is a multi-storey building that is made of concrete and the whole building is painted with pop art graffiti in pink and blue colors. the building also has panarama windows and a large «COMBI» sign
Также сгенерировала интерьер пространства
1. /imagine prompt: create a photo of a modern interior design for a large and spacious office of the COMBI service that finds love for a person based on a genetic background. The interior design is made in the style of pop art and consists of white, black, pink and blue colors. The photo shows panarama windows and a lot of office tables and chairs. Graffiti is painted on the walls
2. /imagine prompt: create a photo of a modern entrance group design for a large and spacious office of the COMBI service that finds love for a person based on a genetic background. The interior design is made in the style of pop art and consists of white, black, pink and blue colors. The photo shows the reception, sofas and monitors advertising the COMBI service. Graffiti is painted on the walls
Ссылки на используемые нейросети: - https://ideogram.ai/ - https://www.recraft.ai/ - https://starryai.com/