
MIDNIGHT CLUB — нон-фикшн комикс, посвященная гоночному клубу с одноименным названием, который оставил неизгладимый след на японской автомобильной культуре и понятии стритрейсинга в целом.
Так как главным достоянием этого клуба были автомобили его участников они и станут ключевой темой для создания мерча.
Проект на старом портфолио: https://portfolio.hse.ru/Project/199116
Все изображения были сгенерированы в нейросетях: Midjorney, Bing (DALLE 3), Ideogram
МЕРЧ
В качестве мерча я решил попробовать сделать как базовые товары: одежда, стикеры, открытки. Так и что-то более специализированное под авто любителей: диски, фигурки, ! изолента! , брелоки для ключей.

ПРОСТРАНСТВО
ПРОМО — МАТЕРИАЛЫ
АЙДЕНТИКА
ПРОЦЕСС РАБОТЫ
МЕРЧ: google — Idiogram Prompt: A vibrant merchandise collection inspired by the Midnight Club: JDM cars, featuring a mix of clothing and accessories. The main item is a neon-lit T-shirt, showcasing a fast-paced, nighttime race with glowing JDM cars zipping through the cityscape. The design is bright and eye-catching, utilizing a diverse range of neon colors. The merchandise set also includes a variety of stickers featuring the iconic JDM cars, as well as postcards with vivid images of the cityscape and racing scenes.
ПРОСТРАНСТВО: Midjorney Prompt: https://s.mj.run/SDd4HCi5jOE A striking image of a gritty and stylish Japanese car workshop, illuminated by the vibrant glow of neon lights. Two sleek and colorful JDM cars, painted in vivid neon hues, are parked under the warm neon glow, almost appearing to emit energy. The workshop is adorned with lively, colorful JDM posters, creating an energetic and electrifying atmosphere. Shelves are neatly organized with tools and car parts, ready for any customization or repair work that may be needed. The overall vibe is a mix of grit, style, and a love for Japanese automotive culture. --iw 0.8
ПРОМО: google — Idiogram Prompt: A striking neon-lit poster on a dark brick wall, featuring an intense battle of JDM cars in an anime style. The cars are zooming through the streets of Tokio city, leaving trails of vibrant colors and sparks in their wake. The composition is dynamic, with cars in various positions and angles, creating a sense of motion and energy. The neon lightning effects and the cityscape in the background add to the futuristic, urban feel of the poster. The typography is bold and modern, with the title «Tokio Drift» standing out in bright, glowing letters.
АЙДЕНТИКА: google — Idiogram Prompt: An eye-catching and dynamic logo for a JDM cars tuning workshop, designed in a vibrant anime graffiti style. The central image is a sleek, modified car with neon-lit tires and a glowing exhaust, creating a sense of speed and power. The workshop’s name is displayed prominently in bold, anime-inspired typography, with a energetic and stylized font. The overall design is infused with a sense of excitement, high-performance, and a touch of futuristic flair.
Через «What the font» я определил шрифт, сгенерированный нейросетью и через «Adobe colors» я смог подобрать палитру.