01 / CONCEPTUAL FASHION DESIGN FOR BRANDS
ANNA VYALKOVA
Idea. Functionality. Wearability.
I work with non-standard silhouettes, non-standard textures and a combination of functionality with expressive design solutions.Available for full-time employment, working with brands and productions.Education: HSE Fashion for 2023-2027
02 / DESIGN APPROACH
Fashion design is a process of research and experiment in which an idea takes shape through working with materials, silhouette and construction.
In my practice, I do not limit myself to the usual solutions and consider various materials, technologies and non-standard ways of using them as tools for finding new expressive possibilities. For me, the boundaries between materials and approaches are arbitrary: almost any idea can be adapted, rethought, and translated into fashion design.
ELSEWHERE.ZIP PROJECT
HOW I WORK
Understand the brief → Research and explore → Develop the concept → Experiment with form and materials → Design the garment → Prepare for production → Collaborate and realize
From a bold idea to a uniform that can be worn.Even the most unusual ideas can become part of a wearable product if the material, design and proportions are correctly adapted to meet human needs.
EDGEWALK PROJECT
03 / WHAT I BRING TO THE PROJECT
From the first study to the final survey, each stage becomes part of a single process in which experiment meets functionality, and the idea takes shape.
FORM & SILHOUETTE
A search for expressive shapes, silhouettes and constructive solutions through sketching and experimentation.
PRINT & TEXTURE DESIGN
Development of original prints and textures. Search and research of materials, including non-standard ones, taking into account their functionality and application possibilities.
PRODUCTION & PHOTOSHOOTS
Preparation and organization of filming: development of a visual idea, selection of stylization, participation in the creation of images and coordination of the creative process.
04 / DESIGN IN PRACTICE
Every project begins with a question.Through research, experimentation and material exploration, I turn abstract ideas into tangible design solutions — balancing conceptual expression with wearability and function.
FERNWEH PROJECT
THE DESIGN CHALLENGE
How can you convey the experience of traveling through clothes, if the journey itself takes place on the screen?
The project is dedicated to digital tourism, a way to explore the world through images, maps, and social media. I was interested in the contradiction between the human desire to physically interact with nature and its perception through a flat digital interface.The task was to develop a wearable capsule that conveys the aesthetics of digital landscapes through silhouette, construction, materials and prints.
FERNWEH PROJECT
DESIGNING THE LANDSCAPE
How do I make research a part of the product itself? How do I turn a flat image into a three-dimensional but wearable thing?
The starting point was the images of natural landscapes taken from above. I chose a planar shaping with the superposition of translucent structures. Layers resemble sequential scrolling of images on a screen: one visual fragment replaces another, creating depth without abandoning planar logic.This principle became the basis for the development of silhouettes and made it possible to link the digital travel experience with the physical form of clothing.
FERNWEH PROJECT
FERNWEH PROJECT
MAKING FORM WORK
How can we preserve the architecture of the product without limiting movement?
The main practical challenge was the implementation of planar structures in real clothes. To create a stable foundation, I used corset meshes of various densities and stiffness. They maintain a given shape, while the lighter upper layers remain mobile, react to the wind and open up in motion.The contrast of the stable structure and the changeable surface helps to combine the functionality of the product with the visual idea of the project.
FERNWEH PROJECT
THE FINAL COLLECTION
How do all the solutions work together?
The result was a capsule of wearable clothing that combines landscape shapes, digital graphics, layering and structural stability. The final shot demonstrates the interaction of the products with the body and movement, revealing both the visual concept and practical solutions.
