Original size 3508x4961

Thesis. ROSHVA Accessory Brand Promotion

Longread translated automatically
Finalist of the competition
big
Original size 1422x800

ROSHVA — an experimental fashion brand of handbags and nightgowns shaped like air castles, 3D-printed.

For creative young women who want to feel like modern, strong, and independent princesses—women who express themselves through image and create beauty around them.

big
Original size 3500x1968
Original size 3521x1894
Original size 3677x1599

AI Character, Princess Ksenia

Original size 1800x179
Original size 1422x800

The Home Castle Nightlight adds coziness to your workspace and personalizes your corner with creative design. It’s for those who enjoy experimenting with their style and the space where they live and work.

Original size 1422x800

The brand taps into the Y2K aesthetic—the childhood familiar to every girl: watching Disney princess cartoons, playing Barbie with one Ken, sleeping with stuffed animals, and arguing over who would be Bloom—all of which is reflected in the aesthetics of the bags and nightwear in the form of air castles.

Original size 1800x179
Original size 4082x1332

A bag that transforms into a nightlight. During the day, you can style an outfit with it and go out, and in the evening, you can create a cozy atmosphere at home.

Original size 2688x1536
Original size 3500x2267
Original size 1668x1080
Original size 1800x179
Original size 2730x1536

The handbag—a functional art object—underscores the owner’s boldness and creativity, complementing the look of a creative young woman. It’s perfect for going to a formal event, an exhibition, or meeting up at a café.

Original size 3500x2267
Original size 3500x2267
Original size 1800x179
Original size 2752x1536

CASTLE Rings Silver, 18 mm 15,000 RUB

Original size 3500x1968

CASTLE Rings Silver, 18 mm 15,000 ₽

Original size 1800x179

The packaging is designed like a doll’s box—the kind parents brought you as a child that you wanted to look at again and again. Through the vibrant palette, illustrations, and details, we wanted to convey a sense of celebration, anticipation, and a small, personal wonder. We’ve grown up, become more independent and stronger, but the princesses inside us haven’t disappeared.

Original size 3500x1968

Product Packaging 25×19×13 cm

Product Packaging Design 25×19×13 cm

The box also includes a letter certifying that the girl is officially the owner of this castle.

Thesis. ROSHVA Accessory Brand Promotion
Project created at 23.05.2026
We use cookies to improve the operation of the HSE website and to enhance its usability. More detailed information on the use of cookies can be fou...
Show more