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Pickle — первый в Тбилиси All-Day тапрум веганской функциональной еды и безалкогольных напитков с упором на Gut Health. Днем это живое пространство для ланча и работы, а вечером — концептуальный крафтовый бар. Мы переосмысляем локальную ферментацию, предлагая домашнюю комбучу на кранах, живые пиклзы и яркие закуски, которые прокачивают микробиом и дарят чистую энергию без похмелья и тяжести.

Стартап

PICKLE — концептуальный гастрономический магазин и бренд ферментированных продуктов из Тбилиси.Мы переосмысляем культуру солений, превращая привычные продукты в необычные гастрономические открытия. В ассортименте — авторские пиклзы, кимчи, ферментированные соусы, комбуча и другие продукты со смелыми сочетаниями вкусов.PICKLE — это новый взгляд на ферментацию, где традиционные рецепты встречаются с современной гастрономической культурой и экспериментами.

Логотип

big
Исходный размер 1448x1019

CREATIVE TASK:
Design an original logo for PICKLE. The logo should feel like it belongs to a contemporary independent food brand with a strong visual identity. It should be simple, bold, recognizable, and easy to use across packaging, jars, cans, posters, tote bags, and signage.The logo can be:* typographic only, or
* typographic with a simple symbolPrefer a custom wordmark or expressive lettering rather than a generic icon. The logo should feel youthful, confident, graphic, and distinctive. It may have slightly imperfect or unconventional character, but it should still be clear and readable.Avoid anything too polished, corporate, luxurious, or generic. Avoid cliché health-food branding. Avoid obvious literal vegetable illustrations unless they are abstracted in a clever and minimal way.VISUAL DIRECTION:
Think bold shapes, strong silhouette, memorable typography, playful edge, and contemporary food culture. The result should look like a logo created by a cool independent design studio for a modern fermented food brand.PRESENTATION:
Show the logo clearly on a clean plain background, centered, with no packaging mockup and no additional scene. Focus only on the logo design itself.Create an original and distinctive logo for the brand name: PICKLE.

Цвета

Исходный размер 836x910

Цветовая палитра создана с помощью Adobe Color

Шрифты

Исходный размер 838x270

Шрифт определен с помощью WhatTheFont

Фирменный стиль

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Продукция сгенерирована с помощью Chat GPT

Create a premium, ultra-realistic editorial product photography mockup for a playful contemporary pickled vegetable brand called «pickle».JAR AND CONTENTS:A single transparent cylindrical glass mason jar with softly rounded shoulders, realistic thick glass, and a silver ribbed metal screw-top lid. The jar is filled with [VEGETABLE TYPE] in a clean, crystal-clear, slightly golden pickling brine.The vegetables must look fresh, natural, realistic and appetizing, with consistent sizes, believable shapes and organic imperfections. Arrange them loosely and naturally, without overcrowding the jar. Add only a few subtle herbs and spices. Avoid excessive floating particles, murky liquid and unnecessary decorations.BRANDING AND TYPOGRAPHY:Reproduce the exact handwritten «pickle» logo from the provided reference image. Preserve its original letter shapes, proportions, irregular hand-drawn strokes and playful character. Do not redesign or replace the lettering.At the very bottom, add a small centered «500G» in a minimal sans-serif font.All typography must use exactly one solid color:Keep the typography layout, font proportions, alignment, scale and vertical spacing identical across the entire product series.

Исходный размер 1672x941

Сгенерировано с помощью Chat GPT

Create a clean editorial split-screen advertising poster for a playful gourmet pickle brand called «pickle».The layout must be divided vertically into two equal parts.RIGHT SIDE:
Use the provided grocery basket photo as the visual reference. Keep the same composition and photographic style: a green shopping basket filled with groceries, with a jar of pickle products visible inside. Preserve the realistic lighting, perspective, textures, and overall candid supermarket aesthetic. Do not redesign the photo into an illustration. Keep it looking like a real photograph.LEFT SIDE:
Create a minimalist typographic poster panel on a solid background color #E03D0B. The style should feel bold, editorial, slightly retro, clean, and premium. Use black typography only.At the top of the poster, place three small lines of text aligned like an editorial layout:
«Since 2024» on the top left,
«pickle» centered at the top,
«Tbilisi, Georgia» on the top right.In the center, place the brand name «pickle» very large, using the exact handwritten logo style from the provided logo reference. The logo must be the main focus of the left panel.Above the large logo, add a small centered line:
«Fermented Groceries»Below the logo, add a short centered descriptive text in a refined serif style:
«Pickles, ferments, pantry goods,
bold flavors, everyday bites.»At the bottom of the poster, place three small editorial footer lines:
«Fermented Market» on the bottom left,
«Made for good vibes» on the bottom right.The overall composition should feel balanced, spacious, and well designed, with plenty of negative space. Keep the left poster flat and graphic, and the right side photographic. The final image should look like a stylish brand campaign poster for a fermented products store in Tbilisi.Aspect ratio: landscape.
High resolution, polished brand presentation, modern editorial food branding.

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Паттерны сгенерированы с помощью Chat GPT

Create a wide horizontal repeating pattern made from minimalist food-themed stickers for the brand «pickle».Use simple illustrated sticker icons in a clean minimal hand-drawn style with black outlines and solid color fills. The sticker shapes should have organic cutout edges and look playful, flat, and modern.Include a mix of sticker icons:
cherry tomatoes, cucumber slices, corn, onions, olives, chili peppers, carrots, mushrooms, cabbage, asparagus, artichokes, pickle jars, and small produce icons.Arrange the stickers in a loose scattered pattern across a wide horizontal canvas. Make the layout feel balanced, lively, and visually rhythmic, with varied rotation and spacing. The pattern should look like a branded wrapping paper or packaging print.Use a very light neutral background.
Use [COLOR HEX] as the sticker fill color.
Use black outlines and black inner details.
Keep the style minimal, flat, graphic, and clean.
No shadows, no gradients, no realism, no textures.
High-resolution horizontal composition.

Постеры сгенерированы с помощью Chat GPT

Create a clean minimalist sticker sheet for a playful gourmet fermented grocery brand called «pickle».Use the provided «pickle» logo as the brand reference.Design a collection of simple illustrated stickers in a minimal hand-drawn style. Each sticker should have a soft organic cutout shape, a solid colored fill, and a clean black outline. The illustrations should feel playful, modern, minimal, and slightly editorial, with simple linework and no excessive detail.Include stickers shaped like:
cherry tomatoes, cucumber, corn, onion, garlic, olives, chili peppers, carrots, mushrooms, lemon, cabbage, asparagus, artichoke, a pickle jar, and a weighing scale.The sticker background color must be solid #A7B61A.
Use black outlines and black inner drawing details.
Keep the overall composition airy, balanced, and well spaced.
Arrange the stickers on a very light warm neutral background.
At the bottom, place the «pickle» logo centered, with a small subtitle underneath:
«FERMENTED GROCERIES»
«PICKLES & PANTRY GOODS»The overall aesthetic should feel minimal, playful, modern, brand-friendly, and clean.
Flat graphic design, no realism, no shadows, no 3D effects.

Исходный размер 1672x941

Сгенерировано с помощью Chat GPT

Create a clean editorial split-layout brand poster for a grocery and fermented foods brand called «pickle».The composition must be divided vertically into two equal sections.LEFT SIDE:
Use the provided tote bag photo as the visual reference. Keep the same photographic composition and style: a person holding a shopper tote bag in a produce market setting. Preserve the realistic photo look, natural lighting, grocery market atmosphere, vegetables in the background, and the overall candid lifestyle aesthetic.The tote bag should be the main focus on the left side. The bag must be colored #FECD7C and feature the exact «pickle» logo from the provided reference, printed in black. Under the logo, add the words:
«FERMENTED GROCERIES»
in a clean black uppercase font.RIGHT SIDE:
Create a clean typographic poster block on a solid background color #FECD7C.
Use black typography only.At the top, place three small editorial text blocks:
left: «Neighborhood Pantry»
center: «Since 2024»
right: «Tbilisi, Georgia»In the center upper area, add a small line:
«Fermented Groceries»In the center, place the word «pickle» very large, using the exact handwritten logo style from the provided logo reference. Preserve the same shape and proportions of the original logo.Below the large logo, add a centered brand description in an elegant serif font:
«Pickles, ferments, pantry goods,
seasonal finds, everyday joy.»At the bottom, place two small footer lines:
left: «Fresh Market Goods»
right: «Made for Good Vibes»The overall style should feel clean, modern, editorial, minimal, and premium.
The left side must remain photographic and realistic.
The right side must remain flat, graphic, and typographic.
Use a landscape format.
High-resolution brand campaign poster.

Сгенерировано с помощью Chat GPT

Create a premium photorealistic business card mockup for a playful contemporary fermented grocery store called «pickle», based in Tbilisi, Georgia.COMPOSITION:Show two vertical portrait-format business cards next to each other, displaying both the front and back designs simultaneously.Both cards must have exactly the same size, portrait orientation, proportions, and softly rounded corners.Arrange the cards in a carefully balanced minimalist editorial composition on a solid pastel pink background, exact color #FFA3AE.BUSINESS CARD MATERIAL:Both cards must be made from thick premium uncoated paper in the exact warm ivory color #F5EADF.Show realistic matte paper texture, slightly tactile edges, subtle natural shadows, and professional print quality.FRONT SIDE — FIRST CARD:Place the original handwritten «pickle» logo in solid black, centered prominently on the ivory card.Reproduce the exact lettering from the supplied original logo image, preserving its playful, organic, hand-drawn shapes, thickness, letter spacing, and proportions.The front side must feel confident, minimal, and spacious.No extra graphics or unnecessary decorative elements.BACK SIDE — SECOND CARD:Create a clean, sophisticated typographic composition featuring the brand’s contact information.Use the exact typographic style from the provided typography reference image for the contact details. Preserve its distinctive letterforms, character, weight, and visual aesthetic.All typography must be black.Include the following text:PICKLEFERMENTED GROCERIESTbilisi, GeorgiaInstagram: [INSTAGRAM HANDLE]Email: [EMAIL ADDRESS]Website: [WEBSITE]Arrange the contact information with carefully considered typography, elegant spacing, strong alignment, and generous margins.Use a clear editorial hierarchy with subtle variations in font size.

Пространство

Сгенерировано с помощью Chat GPT

STOREFRONT:A charming small neighborhood grocery store located
on the ground floor of an old European-style building.The building has a warm, slightly weathered beige
stone facade with authentic architectural details,
aged textures and a natural vintage character.The storefront has a traditional large retractable
fabric awning extending over the entrance.AWNING DESIGN:The awning features a custom illustrated repeating
pattern based on the provided pickle brand pattern.Use a warm cream background (#F5EADF).The pattern consists of minimalist hand-drawn food
illustrations representing cucumbers, tomatoes,
corn, olives, onions, garlic, mushrooms, carrots,
chili peppers and pickle jars.Each illustration has a black hand-drawn outline
and a light olive-green sticker-shaped background
in the exact color #A7B61A.The pattern is playful but minimal, with balanced
spacing and consistent illustration sizes.The pattern must be printed directly onto the
fabric awning, naturally following its folds,
perspective and texture.On the right side of the awning’s lower front
valance, place the exact handwritten «pickle»
logo from the provided reference image.The logo must be black, relatively small and
positioned near the right edge.Preserve the original logo lettering exactly.STOREFRONT DETAILS:Below the awning, create a traditional dark
olive-green storefront with a wooden entrance door
and large rectangular display windows.Use muted deep olive-green paint (#38402A).The windows should be dark, frosted or covered
with subtle reflections, completely preventing
the viewer from seeing the interior.Do not show any products, shelves or furniture
inside the store.

Использованные ресурсы

Chat GPT — для генерации изображений
WhatTheFont — для определения шрифта
Adobe Color — для создания цветовой палитры

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