
Исходный проект
Описание оригинального проекта: Нама Нама — это кафе, которое делает японские традиционные сладости. Вагаси, Momiji Mandju, Mochi как их называют в Японии, — это не просто десерт, это настоящее искусство. В Нама Нама каждый кусочек — это миниатюрное произведение искусства, созданное из натуральных ингредиентов и с любовью к деталям.


Ребрендинг глазами ИИ
Новый стиль для проекта был сгенерирован с помощью нейросети Ideogram, шрифтовое решение было выбрано с помощью сайта What Font Is, а мокапы были сделаны с помощью Recraft AI
Тема для проекта осталась прежней, однако оформление изменилось, была выбрана метафора Японии.
Логотип
/imagine prompt: A bright and colorful logo for Nama Nama, a company that produces Japanese sweets. The logo features a red circle with a white background. Inside the circle, there is a white mountain with a green tree and a blue sky. The mountain has a red dot on top. Below the circle, there is the text «Nama Nama» in white, with a pink background behind the text.
Шрифты
/imagine prompt: generate a mockup of printed materials (paper, envelope, business cards) on a white background for the Nama Nama mochi brand using bright red and white colors
Постеры
Для генерации плакатов была использована нейросеть ideogram. Полные промпты:
1. A bright and colorful advertising poster for a company producing Japanese sweets mochi. The poster has a white background with large, red text that says «Nama Nama Mochi». There is a large, red illustration of a mochi ball with a green tea dipping sauce. The poster also includes a few smaller illustrations of mochi balls and green tea leaves. The company logo, «Nama Nama», is written in simple, concise, minimalist font at the bottom of the poster. 2. An advertising poster for a company producing Japanese sweets mochi. The poster is bright and colorful, with a minimalist design. The main image is a white mochi with red bean paste filling. The background is white. There is the text «Nama Nama» in red at the bottom. The overall design is simple and concise, with a focus on the mochi and the company name. 3. A bright and colorful advertising poster for Nama Nama, a company producing Japanese sweets mochi. The poster features a minimalist illustration of a Japanese landscape withMount Fuji, cherry blossoms, and a traditional Japanese house.
/imagine prompt: A photo of a large billboard in the urban Moscow environment with a bright and colorful advertising poster for Nama Nama, a company producing Japanese sweets mochi. The poster features a minimalist illustration of a Japanese landscape with Mount Fuji, cherry blossoms, and a traditional Japanese house. There are also white and red mochi balls scattered throughout the landscape. The company logo is at the bottom of the poster. The overall design is simple and concise.
Дополнительные носители
/imagine prompt: A 3D render of a mini paper box with the Nama Nama brand logo. The box contains Japanese sweets mochi. The packaging has a metaphor of Japan, in this case, a cherry blossom tree. The background is a serene Japanese garden with a pond, rocks, and other plants.
/imagine prompt: A photo of a traditional Japanese-style cafe called Nama Nama. The cafe is in a pink building with a thatched roof. There are pink lanterns hanging outside. The cafe has a wooden exterior and is surrounded by greenery. The overall ambiance is serene and peaceful.
Мне хотелось создать здание, которое будет отсылать людей к культуре Японии.
Список использованных сервисов
Ideogram: https://ideogram.ai/t/explore Recraft: https://www.recraft.ai/projects What font is: https://www.whatfontis.com/