ECHO
ECHO is an international festival of the art of the fermentation. He explores the smell as a language, a way of perception, and a form of memory. Aromat here becomes a material for art — disappearing, volatile, but always alive.
The main metaphor for the brand style is the shooter of the association, which is a state of transition. The smell is becoming a system of patterns, where the senses form an association series, forming a map of the emotions and the memory of the fragrance.
In perfume, it is customary to differentiate the odour into upper, middle, and basic notes, but an additional fragrance classification system has been developed for this brand style. The smell is divided into five components: 1. Scent texture, 2. Ulfactor family, 3. Color palette, 4. Subject associations, 5. Emotion. In this framework, the diagram shapes the graphical image of the component itself or the perfume.
The main metaphor is supported by the addition of black and white illustrations that break down like fragrance molecules that enter the outside environment.
![Strix [Safe Objects]](https://files.mediiia.ru/projectimages/1938/c66a4860d5724c42be05b58e761f1fc0/14f9df4a19f84695b6f0d4fbc514a4c9220x309.jpg "Strix [Safe Objects]")
