Сгенерированная айдентика imash
Каждый человек по-своему уникален. Даже после смерти люди нуждаются в самовыражении. imash — бренд модульных, персонализируемых погребальных урн из вулканического туфа. Мы верим, смерть — это начало нового путешествия.
Старый проект
Начало работы над айдентикой
Реализуя проект, я использовал такие инструменты, как Midjourney, ChatGPT 4, Upscayl, Adobe Color, Adobe Fonts
Основой для концепции айдентики стала текстурность камня. Такой вариант мне предложил ChatGPT:
«Айдентика imash основана на метафоре текстурности вулканического туфа, который символизирует многослойность и уникальность человеческой жизни. Каждый камень обладает своей природной текстурой, отражающей его происхождение и историю. Подобно этому, каждый человек оставляет уникальный след, который должен быть выражен даже после ухода.»
Логотип и цветовая палитра
mj: Vector modern logo for «imash» a company specializing in the production and sale of modular, personalized funerary urns made from volcanic tuff stone. The logo should combine minimalist typography with subtle visual elements inspired by the product’s aesthetic: modularity, a humanoid form, and natural stone texture. Use neutral and earthy tones like gray, beige, and soft reddish hues to evoke the natural colors of volcanic tuff. Incorporate abstract shapes or symbols that suggest a sense of individuality, serenity, and the beginning of a new journey. The design should be adaptable for digital and print media
Цветовая палитра была подобрана при помощи Adobe Color
Пространство
mj: Rectangular, modular building that features a clean, sophisticated design with large, smooth stone panels in various natural colors (gray, beige, and reddish tones) and metallic elements. The facade includes abstract, carved patterns. Large glass windows provide a sense of openness, reflecting natural light and greenery in the surroundings. The entrance is marked by a sculptural feature resembling the carved face, with subtle lighting highlighting its details.A landscaped area surrounds the building, featuring soft greenery, stone pathways, and minimalist benches for visitors.The setting is serene, with soft lighting and a cloudy sky for a calm, respectful mood. --ar 16:9 --v 6.0
mj: Serene, modern lounge area inside the building, designed to reflect the company’s philosophy of tranquility and individuality. The space features minimalist furniture with soft, rounded shapes, including low armchairs and couches in neutral tones (beige, gray, cream, green). The walls are made of stone in warm hues. The room is illuminated by large floor-to-ceiling windows, allowing natural light to flood the space, complemented by soft, ambient lighting from sculptural pendant lamps. Greenery is subtly integrated through small potted plants and moss walls, adding a calming natural element. --ar 16:9 --v 6.0
mj: Contemporary and serene office interior with minimalist design. The workspace features open-plan desks with smooth, polished wood surfaces and black metallic frames, paired with ergonomic chairs in muted neutral tones (beige, gray, cream, green). The walls are partially covered in volcanic tuff stone, textured with subtle geometric carvings. Large windows flood the room with natural light, complemented by modern linear lights that provide soft illumination. Small planters with moss, succulents, and other low-maintenance greenery are integrated into desk dividers and shelves to add a calming, natural element. A few informal seating areas with comfortable armchairs and small stone-topped tables allow for quick meetings or breaks. The overall atmosphere is serene and calm. --ar 16:9 --v 6.0
Айдентика
Шрифт для айдентики был подобран при помощи Adobe Fonts. Референс шрифта был взят с картинки логотипа, который я сгенерировал ранее в Midjourney
Для дальнейшего использования был выбран Aaux Next
mj: Modular humanoid-shaped funerary urn made from volcanic tuff stone, with a smooth, minimalist, and slightly rough texture. The urn features a stylized humanoid form with two small legs and a carved, abstract face on the upper section. The face has simple, rounded eye shapes and a neutral expression. The urn is disassemblable into several parts, with a central glass capsule inside for holding ashes. The base of the urn includes a metallic plaque for engraving the name and date of the deceased. The design is modern, elegant, and artistic, emphasizing personalization and uniqueness. The volcanic tuff comes in different natural colors, such as grey, beige, and reddish tones. The urn is placed in a clean, marble-like environment with soft lighting and subtle shadows for a serene and respectful atmosphere. --ar 16:9 --v 6.1 --sref https://gochromic.hb.ru-msk.vkcs.cloud/742556519/sref/08b0b350ad422a12c155a01a8561528e.png
Для создания слоганов я обратился к ChatGPT:
«Придумай 5 слоганов на английском для рекламы imash»
«Imash: Honoring Life’s Unique Journey.» «Where Every Life is Carved in Stone.» «Imash: Sculpting the Eternal Memory.» «A Legacy in Every Grain of Stone.» «Celebrate a Life, Crafted in Time.»
mj: Mockup of 3 A3-sized posters displayed on a minimalist wall within the serene interior. The posters are mounted on a backdrop of volcanic tuff stone with subtle geometric carvings. Each poster contains elegant visuals associated with a textures and shapes of stone, soft neutral tones (beige, gray, cream, green, and black) and soft lighting --ar 16:9 --v 6.0 --style raw
mj: Gift bag mockup that reflects the brand’s elegant and minimalist aesthetic. The bag should be made from high-quality textured paper with a natural stone-like print, inspired by volcanic tuff. It should have a sleek, modern design with subtle metallic accents. The handle should be simple yet durable, possibly using leather or satin ribbon. Soft neutral tones (beige, gray, cream, green, and black). The overall vibe should convey luxury, serenity, and timelessness. --ar 16:9 --v 6.1
mj: High quality studio photograph of a t-shirt on a clean, neutral background, soft diffused lightning, sharp focus, vibrant and realistic colors, detailed textures, modern and minimalistic setup, suitable for advertising or e-commerce --ar 16:9
mj: Minimalist shelf display showcasing modular burial urns by imash, made from volcanic tuff in various natural colors (gray, black, red, and beige). Each urn has a humanoid form with legs attached via metallic brackets, and faces carved directly into the stone. The shelf is made of clean, light wood or matte black metal, placed in a modern interior with soft, natural lighting. The urns are arranged neatly, emphasizing their individuality and texture. A small engraved metal plate with name is displayed beneath each urn. The atmosphere is calm and elegant, reflecting the brand’s connection to memory and legacy. --ar 16:9 --v 6.1 --sref https://gochromic.hb.ru-msk.vkcs.cloud/742556519/sref/a7520cc9eeae221c2c46f7fafa54098e.png
