
Первоначальный проект: https://portfolio.hse.ru/Project/245779
Концепция
«Bloom Energy» — это яркий и свежий бренд газированных напитков, созданный для активной молодежи, которая живет в ритме города, любит движение, музыку и солнце. Этот напиток не просто утоляет жажду — он заряжает энергией и помогает оставаться бодрым даже в самую жаркую погоду. Секрет «Bloom Energy» — это уникальная формула с витаминами группы B и натуральными экстрактами, которые поддерживают энергию и концентрацию. Каждый глоток придает бодрости и свежести, который помогает не сбавлять темп и «расцветать» в любых обстоятельствах.
Описание проекта создано при помощи Chat GPT.
Промпт: Create a description of a brand of soda. This drink is good for cooling in the summer and providing energy due to the vitamins in their composition. The brand is aimed at active young people.
Плакаты

1. Vertical cartoon-style soda poster, simple and dynamic composition. A bright blue flower with yellow middle mascot wearing black sunglasses stands in a sunny park, having a green soda can near him with the same flower printed on it. The can looks refreshing and vibrant. Around the mascot — stylized graphic lightning bolts and yellow-green energy lines symbolizing vitamins and power. Minimalist background with hints of trees and sky, focus on the mascot and the soda can. Bold clean graffiti-style Russian slogan: «Полезно, вкусно, ярко!». Color palette: blue, green, yellow, black. Fresh, youthful, energetic mood. 2. Vertical cartoon-style poster with a simple dynamic layout. The same blue flower with yellow middle mascot wearing black sunglasses is in the center, glowing with light and surrounded by graphic lightning bolts and radiating energy waves. The background is bright with smooth light effects, symbolizing vitamins and vitality. Near mascot pink soda can with the flower printed on it. Bold Russian graffiti-style slogan: «Расцветай энергией!», clear and modern lettering. Clean composition, focus on the mascot, light, and energy. Color palette unified: blue, yellow, pink accents, black outlines. 3.Vertical cartoon-style soda poster in a street-art mood. The blue flower with yellow middle mascot in black sunglasses stands confidently on a city street with urban graffiti walls and simple background lines. He has a blue soda can near featuring the same flower logo. Around him — graphic lightning bolts, energy sparks, and glowing highlights. Minimalist yet dynamic urban environment, no other people. Russian slogan in clean graffiti-style letters: «Витамины заряжают!». Colors: blue, black, yellow, green. Energetic, youthful, modern tone, consistent with the previous posters.
Нейросеть: Chat GPT
Логотип
Для определения шрифта был использован сайт MyFonts. Для определения цветовой палитры был использован сайт Adobe color
Промпт логотипа: A blue flower with a bright yellow center. The flower is wearing black sunglasses. The flower is accompanied by the phrase «Agent Bloom» in black font. The colors used are blue, yellow, green, and black. The background is white.
Нейросеть: Chat GPT
Лимонады
Промпты: 1. A soda can with a blue flower with a yellow center. It has black sunglasses on it. The can has the name «Bloom agent» written on the top. The can also has a grape on it, representing the taste of the drink. The can is dark blue. 2. A soda can with a blue flower with a yellow center. It has black sunglasses on it. The can has the name «Bloom agent» written on the top. The can also has a strawberry on it, representing the taste of the drink. The can is pink. 3. A soda can with a blue flower with a yellow center. It has black sunglasses on it. The can has the name «Bloom agent» written on the top. The can also has a kiwi on it, representing the taste of the drink. The can itself is green.
Изображения были созданы в chat GPT и перемещены на одну страницу
Паттерны
Промпт: Print with seamless textured blue-and-white lightning pattern, repeating lightnings.
Нейросеть: Recraft
Промпт: Seamless pattern of identical blue flowers with yellow centers. The flowers are wearing black sunglasses.
Нейросеть: Chat GPT
Носители


Промпт: Generate a realistic mockup of a shopper lying on a concrete surface.
Нейросеть: Chat GPT
Промпт: Generate a realistic mockup of a black shopper lying on a concrete surface.
Нейросеть: Chat GPT
Промпт: Mockup of a white mug held by a woman’s hand.
Нейросеть: Recraft
Промпт: Mockup of a popsocket on the phone. Phone is on the table Нейросеть: Recraft
Производственный цех
Промпт: An advertising photo-realistic scene inside a modern soda factory. A spacious, clean workshop with shiny metal surfaces and neat blue steel tanks. Aluminum soda cans are moving along a wide conveyor belt—glossy, blue and green, with a slight reflection of light. In the background, there is a single digital screen displaying the brand’s mascot: a blue flower with a yellow center and black sunglasses. The lighting is soft, bright, and promotional, with warm highlights and contrast. There are no people in the frame. The space looks modern, sterile, and inspiring, with elements of futurism but in a realistic technological context. The camera is positioned slightly above eye level, with a slight downward angle, creating a sense of scale. The image format is horizontal, 4K, with high detail, ready for promotional use. Generate an image
Нейросеть: Chat GPT
Промпт: Advertising-style image of a medium-sized futuristic beverage factory named «Bloom Agent». The building is made of smooth materials, painted in vibrant sky blue tones, with clean, glossy surfaces and minimalistic details. On the wall of the factory, a large flat mascot is painted directly — a blue flower with a yellow center, green stem, two leaves, and black sunglasses — in a simple, flat graphic style. The color palette is primarily blue with a few yellow and green accents and some bold black elements for contrast. In front of the factory, several standard delivery trucks without logos are parked; one truck’s rear door is open, revealing many soda cans inside — blue and green cans, metallic and shiny. The scene is in bright daylight under a clear sky, viewed from eye level. The overall look is clean, futuristic, and commercial — realistic yet with a polished, glossy advertising feel. Vertical composition, cinematic lighting.
Нейросеть: Chat GPT
Использованные ресурсы
Нейросети: Chat GPT Recraft
Сайты: Adobe Color MyFonts