The concept is built around the image of anxiety. We enter a liminal world of the subconscious, where the characters' imagery represents different stages and states of a person being consumed by their own thoughts. Anxiety is visualized through abstract black energy that gradually engulfs the characters. Through the visuals, we engage with the themes of the information bubble, doomscrolling, and the anxious state they provoke.
Stage 1: «The Bubble»
Stage 2: «Infection»
Stage 3: «Avoid»
Stage 4: «Drown»
Stage 5: «Exit»
TeamArt Direction Alexander Kazakov @alexanderkazakov_visuals and Ekaterina Martynova @katushamartPhotographer Alexander Kazakov @alexanderkazakov_visualsStylist Ekaterina Martynova @katushamartMakeup Artist Evangeline Maksimova @evamaxic_muaHair Stylist Alesya Strebkovskaya @alessiastrebkovskayaSFX Makeup Artist Anfisa Tushina @anffiesta_Producers Anna Shimanskaya @annshmn Alexandra Kaminskaya @floxiModels Maria Arzhanova @maryrzhnva Sofia Kitsieva @sophiekitsiPhotographer’s Assistants Roman Kruglov @kruglovvr Igor Malyshev @malyshev_workStylist’s Assistant Lara Verchenko @laraloranartBTS Video Alisa Kopysova @sy.sssa Lara Verchenko @laraloranartVideo editing Denis Kutepov @denis.ozkeBTS Photo Anton Malyshev @antony_maloyFashion Designers and Brands Avrora Lunina @a.avrora Anna Khromova @tohubobohu Darya Gugnina @dashoull Sofya Repryntseva @sonya_repryntseva AUCH @auch.brand
