Ссылка на оригинальный проект: https://hsedesign.ru/project/gust-khrustalnyj-7d220d80b03141ad8535a289e3e91a77

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Оригинальный проект

Гусевской хрусталь — одно из самых известных производств художественного стекла и хрусталя в России. Завод был основан в XVIII веке и стал символом высокого мастерства и качества.

Цель проекта — обновить визуальный образ бренда, сделать его современным и привлекательным для широкой аудитории, сохранив при этом преемственность и уважение к истории.

Описание создано на русском при помощи чата GPT на основе следующего промпта:

"Я дизайнер. В рамках учебы я сделала ребрендинг довольно известного хрустального завода в России под назаванием "гусевской хрусталь". Этот проект учебный, мне нужно собрать презентацию для университета. Помоги мне написать текст для презентации"

Генерация, представленная ниже, легла в основу последующих изображений и формы знака логотипа, так как она лучше всего соответствует эстетике бренда

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Исходный размер 928x1152

Krea AI

Prompt: A composition of several levitating objects made of glass, smooth fiberglass, foil and acrylic. In the center of the composition is a minimalistic simplified goose icon, it is surrounded by abstract swirls, solid figures made of multicolored fiberglass and acrylic in blue tones. The objects seemed to hover in the frame, casting a soft shadow on the monochrome white surface. The frame is focused on the goose icon, blurring the edges of the image. 3d rendering that imitates object photography, clean shapes and smooth surfaces, translucent materials with barely noticeable scratches that give them substance and naturalness. The use of translucent and glossy materials imitating acrylic, glass or plastic. Soft reflections and reflective facets that create the feeling of "digital glass". Soft diffused lighting without harsh shadows, emphasizing the material (metal, glass, plastic).

Айдентика

Логотип

Исходный размер 2404x1364

Sora AI

Исходный размер 4491x1575

Krea AI + Flora AI (GPT Image) + Sora AI

  1. Исходное фото из krea.ai (далее img_1)

  2. GPT Image: Minimalistic goose figurine made of translucent blue glass from img_1, 3d rendering style, tactile frosted glass, modern minimalistic style, premium subject shooting. Remove all other objects.

  3. GPT Image: Replace the goose shape from img_1 with a round token made of the same material (blue frosted glass). Front view. Make a cut in the shape of a goose img_2

  4. GPT Image: Modern high-tech 3D rendering. Сamera facing front, front view, perfectly symmetrical front view. Use the materials and style from img_1: hyperrealistic tactile glass, rich blue color, glare from glass. In the center of a shoot is only one round flat form from img_2 with a cut in the shape of a goose like in img_2. The form has the inscription "GUSEV CRYSTAL". The inscription is white. Modern rendering, minimalism, simple flat shapes. The render simulates premium subject photography at the interface with a technological industrial style. Clean, minimalistic style. Soft diffused lighting without harsh shadows.

  5. Sora Ai: change the style of the medallion from reference 1 to vector, so that this sign and the inscription form a logo on a round shape. Paint the round shape dark blue, and the goose shape and signature white.

Палитра и типографика

Исходный размер 3444x2066

Flora AI (GPT Image)

Процесс

Палитра (Chat GPT + GPT Image):

Analyze this image and extract a cohesive color palette of 5 key colors. Return each color as a hex code and descriptive name. Focus on the colors that define the overall tone, mood, and visual balance of the image. Present the palette in order of visual dominance.

Типографика (GPT Image):

Modern high-tech premial 3D hyperrealistic render. Take the key-visual object from img_1. Light falls on the main object, which highlights the texture of the material. It is made of transparent sapphire blue glass. White clean background. Soft lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors. Add a big title "Touch the best lifestyle" above the goose figurine. Text-align: center. Elegant antiques with a small contrast and elongated proportions are used for the title. The title uses a single font size. The title is typed in lowercase letters, all sentences begin with a capital letter. There is a lot of air left around the title and the goose figurine, the composition is like in apple's advertising posters. Dark-blue color for title.

Носители

Исходный размер 4491x3004

Flora AI (GPT Image)

Исходный размер 2454x1258

Процесс

  1. Шаблонное описание для всех генераций (GPT-5):

Modern high-tech premial 3D hyperrealistic render. The central object is surrounded by levitating discs made of transparent frosted glass. Light falls on the main object, which highlights the texture of the material. The central object is standing on a white floor semi-sideways; the rest of the objects are levitating around it. Dark sapphire blue for all glass bodies, white clean background. Soft lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors.

  1. Создание промпта для пакета на основе шаблонного описания (GPT-5):

Create a short prompt, use this description, and cnange central object to blue gift bag. The gift bag made of thick matte blue paper, braided handles made of dark blue cord.

  1. Итоговый промпт для пакета без логотипа (Flux Kontext):

Modern high-tech premial 3D hyperrealistic render featuring a blue gift bag as the central object, made of thick matte blue paper with braided dark blue cord handles, standing semi-sideways on a white floor. Light falls on the main object, which highlights the texture of the material. Surround it with levitating sparcles of transparent frosted glass in dark sapphire blue. White clean background, soft lighting with luminous glare on glass, serene elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials with tactile small scratches and hard edges, deep rich colors. Use only style and composition of render from img_1, do not use its objects

  1. Для размещения логотипа на пакете (GPT-5):

Place a logo from img_2 to the bag in img_2. Remove blue curcle in logo, place a description of logo "GUSEV CRYSTAL" under the white goose icon and place this composition diretly in the bag. The logo is printed on this gift bag with white silk-screen printing ink

Исходный размер 1024x1536

Flora AI (GPT Image)

Исходный размер 1536x994

Процесс

Prompt: Subject shooting for a premium brand. Hyper-realistic photography. Frame from above, top view. A T-shirt made of translucent synthetic material with a texture resembling faceted crystal lies on a boiling white porous limestone rock. The texture of the T-shirt resembles faceted crystal. The T-shirt is in partial shade, but bright rays of moonlight fall on it, directed from the side, which makes the T-shirt shine brightly and shimmer in different shades of blue and light blue. The white porous limestone rock completely occupies the background of the image and is a natural, soothing backdrop for shooting. The T-shirt is positioned in the middle of the frame, a bit sloppy. Focus on the blue color in the palette from img_1. Calm atmosphere, premium fashion shooting.

Съемка продукта

Исходный размер 4256x2832

Изображение реального изделия с сайта Гусевского хрусталя

Исходный размер 4491x1944

Flora AI (1) Создание фона из референсов (2) Объединение фона и оригинала продукта

  1. Генерация фона (GPT Image)

Remove all objects, use only the background, glare and lighting from these photos. A monochrome cyclorama for object photography with a matte surface creates a monochrome background. Background for object photography with iridescence of light, refraction of rays from the glass surface

  1. Обединение изображений (Gemini 2.0)

Place the crystal horse figure from img_2 on a surface from img_1, mimicking the reflections and cool blue gradient background of the img_1. The figurine should capture the same soft lighting and sharp reflections, ensuring the crystal texture and color are consistent with the ambiance of the bottle's setting.

Исходный размер 4491x3263

Итог

Исходный размер 1702x1246

Добавление типографики

(GPT Image):

Shooting for a premium brand. Create an advertising image from key-visual from img_1 and add the inscription "Elegance, luxury, and tradition" from extra light white frosted textured glass on the side of the glass horse figurine. The text uses an elegant serif font, all letters are the same size. Bright lighting, sharp reflections, hyperrealistic texture of glass and rich colors. Spase between lettering and horse figurine. Matte blue floor surface without glare and reflections

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