Media Concept
The main purpose of media is to help people spend their free time engagingly without having to independently search for locations or plan a route.
The core concept is to offer more than just a list of attractions—it’s a complete walking itinerary tailored to a specific scenario or mood: a date, meeting friends, solo relaxation, a post-class stroll, or a budget-friendly weekend outing.
Each post features a route description, key stops, estimated duration, distance, budget considerations, and location photos.
Target Audience: Moscow residents and visitors interested in discovering new places, spending free time meaningfully, and receiving ready-made ideas for walks.
Data Sources for Media
Multiple groups of sources are used to prepare publications:
Mapping Services • Yandex Maps — location search, route planning, address verification, and checking object distances and locations. • 2GIS — additional information on organizations, establishments, entrances, and infrastructure. • Google Maps — supplementary verification of object locations and visual study of the area.
Official City Resources • The official Moscow website and mos.ru portal — information on urban spaces, parks, landscaping, and events. • Websites of museums, parks, and cultural institutions — operating hours, admission costs, and temporary restrictions. • The «Discover Moscow» portal — historical information on architecture, streets, and landmarks.
Photo and video materials • Original photographs taken during walks. • Official websites and social media of urban spaces. • Stock photo libraries with licensed image usage.
User Content • Subscriptions and suggestions from followers. • Telegram polls and discussions. • Recommendations for interesting places and routes from the community.
Artificial Intelligence Neural networks are used as an auxiliary tool for generating ideas, structuring information, preparing draft publications, and editing texts. In all cases, factual information regarding locations and routes must be verified with primary sources.
Data schema separated into human and machine processing
The publication preparation process can be divided into two types of processing: automated and manual.
Machine Processing: • Information retrieval on locations and attractions. • Collection of addresses, coordinates, operating hours, and visiting costs from available sources. • Preliminary route planning and distance calculation. • Generating walking tour ideas using a neural network. • Drafting the text and selecting relevant hashtags. • Formatting the post for Telegram.
Human Processing: • Selection of the overall theme and route concept. • Evaluation of the interest level and logical flow of the stops. • Verification of information accuracy and data timeliness. • Assessment of the route’s convenience and safety. • Selection of suitable photographs and checking usage rights. • Text editing, development of the authorial voice, and final publication.
Publication Creation Sequence:
- Topic selection for the walking tour and target scenario.
- Finding appropriate locations and gathering information.
- Preliminary route mapping.
- Verifying addresses, distances, and object accessibility.
- Preparing the text and visual accompaniment.
- Editing and formatting the publication.
- Publishing on Telegram.
- Collecting feedback from subscribers.
Guidelines for Automated Services
To maintain a consistent style and the credibility of our publications, it is necessary to establish guidelines for the use of automated tools.
- Yandex Maps and 2GIS These are used to locate points of interest, verify addresses, map routes, and determine distances. Do not use unverified addresses or create routes that do not account for the actual location of objects or the possibility of passage between them.
- ChatGPT Used for generating route ideas, structuring information, drafting, and editing texts. Core guidelines: • Use simple, clear language without an overly formal tone. • Do not invent addresses, facts, historical details, or site characteristics. • Do not present approximate distances and travel times as exact. • Maintain a consistent publication structure. • Avoid overloading the text with extraneous information or promotional phrasing. • Verify all factual information using reliable sources.
- Telegram This is used as the primary platform for content distribution. Formatting guidelines: • Consistent structure for every post: title, route, duration, distance, budget, hike description, and thematic hashtags. • Using a unified format for headings and emphasis. • Including photos corresponding to specific points on the route. • Placing hashtags at the end of the post for easy navigation. • Reviewing all text and images before publishing.
Image Processing Services
Used for finding and processing photographs, preparing covers, and visually designing posts.
Rules: • Images must correspond to the real locations mentioned in the publication. • Generated images cannot be presented as actual photographs of locations. • Copyright and image usage terms must be respected. • The visual style of the publications must remain consistent.
The core principle of automation: neural networks and digital services help expedite information gathering and processing, but they do not replace editorial review. The author of the channel makes the final decision regarding the content, quality, and authenticity of the route.
Post Creation Process
Person Chooses the topic, mood, and concept for the walk
Automated Services Yandex Maps / 2GIS — finding locations and routes ChatGPT — ideas and draft text
Person Verifies the route, facts, photos, and edits the text
Telegram Formatting and publishing the finished post
Person Analyzing audience reaction and selecting topics for future publications
AI tools used to create the presentation: — Cover design — Text generation
