me, briefgrief
Portfolio of Ksenia Zayneeva
Selected works of mine, briefgrief <3
A variety of projects exploring colour, shape, and characters: from academic to personal works.
2023-2026 · design · illustration · animation
Colour as a point of attractionI work in the fields of typographic and communication design, as well as illustration and animation. Research, work with colour, and experimentations are the main features of my work. My projects include student and personal works, as well as extracurricular cases, where the images and palettes are filled with a riot of colours, subtle work with metaphors and extravaganza.
→Designer’s side (+:
typographic and communication design
Liqddraig Branding · Packaging · Visual CommunicationThe Brief: Develop a packaging concept for a food/drink product with several SKU variations. The Idea: How to bring the liqueur out of its lofty and so inaccessible elite environment? Add a dragon mascot, which is a symbol of the country of Wales. The Outcome: A brand of liqueur from Wales that introduces the country’s traditional cuisine and cultural character through gastronomic experiences.
draigs! Brand Identity · Art Direction · MerchandiseThe Brief: Festivals with mascots are outdated and no longer attract people over the age of five. The Idea: A festival featuring dragons as mascots representing two cities from different countries, which boasts a vibrant identity and attracts the attention of young adults. The Outcome: A bold, cross‑cultural festival that brings two universes together: Wales and Kazan!! For those who are tired of cute little dragons, love vibrant self‑expression, and want to dive into the world of dragons!!
Ruoy Chroma Illustration · Brand Design · SneakersThe Brief: Unusual sneakers, created uniquely for you. The Idea: Create your own sneakers, or rather color them as soon as you want! The Outcome: Brand of sneakers for painting.
No queen? Go to the king! Web Design · Illustration · LongreadThe Brief: When people talk about board games, they always think of chess, which is difficult and incomprehensible to an untrained person. Due to the generally accepted opinion that chess is «for the smart», not everyone decides to immerse themselves in the world of board games. The Idea: At such a moment, checkers comes — an equally fascinating, but clear game, whose simplicity hides something more. Believe me, checkers is as cool as chess! The Outcome: Longread about the history of checkers and how cool they are.
The anthropology of communal home Typography Design · Book · USSRThe Brief: It is not always possible to listen to lectures or not everyone likes this format. How to change it? The Idea: To analyze Soviet communal life and tell a story about the desire for personal space, squabbles and forced habits. The Outcome: An almanac of Soviet everyday life, revealing all the pitfalls of life in communal apartments through a series of six author’s lectures by Ilya Utekhin.
→Artist’s side C +;
illustration and animation
Skies of the Golden Ring Illustration · Typography Design · CalenderThe Brief: A series of illustrations for the contest dedicated to the calendar of the Golden Ring of Russia The Idea: The skies of different cities as the main focus of the viewer’s attention. Landscapes are often photographed, but does the sky sink into the memory so well? The Outcome: «The Skies of the Golden Ring» through the eyes of a Traveler, a migratory bird, captures the sky of 12 cities, allowing different clouds to remain in memory longer.
Body mechanics Illustration · PosterThe Brief: An introductory project that will catch the eye. The Idea: Sometimes we have so many things piling on top of us that our bodies can’t stand the load and can make mistakes, sometimes even break down. So under what circumstances does the mechanics fail? The Outcome: A series of posters about the structure of the body and the metaphorical dependence of emotions and pain in the body, collage-illustrated series of posters «Mechanics of the body».
Once upon a century Illustration · Typography Design · CalenderThe Brief: Sensual Animation Contest The Idea: The life of a mid-level demon drags on very slowly on Earth. Minor dirty tricks and minor amusements don’t brighten up days, years, or decades much. But once in a century, something happens that makes the blood circulate a little faster, makes you happy, or leaves a deep scar on your heart. The Outcome: These are the events of bygone years that are sketched quickly and sometimes sloppily, like stars on notebook fields.
more works >.<
Over the past few years, I’ve managed to create quite a few unusual illustrations, animations, and material projects. I always strive to experiment, try new things, and bring a sparkle to others’ eyes with my work.Here’s a selection of other projects.
