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Программа «Мода» в Школе дизайна НИУ ВШЭ. Бакалавриат
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Longread translated automatically

Concept

Development of merchandise based on the personal sci-fi comic, «Roads for Everyone.» The comic narrates the adventures of a freelancer living in a space equivalent of a trailer and, consequently, without a permanent residence. Along the way, he meets various personalities.

Two types of prints were developed: A print utilizing the image of the road. A gradient print based on the characters’ primary colors.

The merchandise serves several purposes, such as: — drawing attention to the comic and attracting a new audience; — supporting and maintaining the interest of the existing audience.

The target audience for this merchandise includes both fans of the comic and young creative individuals familiar with fandom culture.

Prints

Apparel

Lifestyle Subjects

big
Original size 1200x800
big
Original size 1199x833
Original size 2360x1640
Программа «Мода»  в Школе дизайна НИУ ВШЭ. Бакалавриат
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Программа «Мода» в Школе дизайна НИУ ВШЭ. Бакалавриат
Создавай коллекции, организуй показы и запускай фэшн-бизнес
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Merchandise from the comic «Roads for Everyone»
Project created at 27.12.2025
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