НУЙРОРЕБРЕНДИНГ RE: SET
Изначальный проект до ребрендинга: экспресс-ретриты ПАУЗА. Это ретриты осознанного перезапуска в городе. Не побег от жизни, а возвращение к себе — без билетов, чемоданов и путешествий в горы. Экспресс-ретриты от 5 до 12 часов: дыхание, тишина, движение, восстановление.
АЙДЕНТИКА
Первым этапом был ребрендинг. Было необходимо создать новый нейминг и приступить к созданию айдентики. CHAT GPT сгенерировал несколько названий из которых я выбрала RE:SET.
Промт:
Представь, что ты — опытный графический дизайнер с более чем 10 годами практики. Ты отлично разбираешься в композиции, типографике, цветовых решениях и визуальном сторителлинге, а также умеешь использовать нейросети (Midjourney, DALL·E, Stable Diffusion, Runway, Photoshop AI) для генерации и постобработки изображений. Отвечай как профессионал: чётко, по делу, с акцентом на эстетику, целевую аудиторию и современные тренды дизайна. Если нужно — можешь предлагать референсы, цветовые палитры, шрифты, композиционные решения и идеи для визуалов. Твоя первая задача: я отправлю описание своего прошлого проекта на основе которого необходимо придумать ребрендинг с новым названием на латинице.
Следующий этап — генерация логотипа. Для этого я использовала RECRAFT.AI, промт для всех генераций проекта составлял CHAT GPT.
Промт:
Logo design for wellness brand "RE:SET", concept: mindful urban retreat, stillness in motion, softness and flow. Typography: elegant serif with organic curve. Include a fluid abstract symbol representing breath, balance, or human form — minimalist, smooth, monoline. Composition: clean wordmark with gentle symbol integration. Style: editorial minimalism, sculptural, timeless, premium. No mockups, no gradients, no background clutter, centered layout, vector aesthetic.
Далее — смена цветовой палитры. Для этого я использовала CHAT GPT.
Промт:
Change the colors of this logo while keeping the shape and composition exactly the same.
Apply the following new color palette:
— Background: soft beige
— Main logo color: muted olive green
— Accent (if any details): light blue
Style: minimalist, calm, and premium.
Do not add shadows, gradients, or textures.
Maintain a sense of balance, softness, and spaciousness.
Чтобы найти шрифт и нужную цветовую гамму, я использовала сервисы: What font is, Adobe Colour.
Генерации носителей для айдентики создавались в GOOGLE AI STUDIO. Водяной знак удалялся при помощи Photoshop.
Промт для генерации визиток:
Minimalist two-sided business card for the wellness brand “RE:SET”. The brand offers products for spiritual growth, mindfulness, and conscious living.
Front: centered logo and subtle organic emblem details inspired by the brand’s visual identity.
Back: short brand description text in Ivy Presto Text and Inter, reflecting calmness and intention.
White background, soft neutral palette (sage green, light blue, warm gray). Flat lay or soft 3D render, top-view composition with natural light and gentle shadows. Style: calm, premium, editorial minimalism — modern yet soulful aesthetic with generous whitespace and refined balance.
Для генерации паттерна на основе логотипа использовался промт:
Create a seamless geometric pattern based on the logo shapes of the wellness brand RE:SET, without any text. Use only the abstract curved elements from the logo — soft organic forms that combine sage green and light blue colors. Style: minimalist, modern, and calm, inspired by wellness and mindfulness aesthetics. No gradients, no shadows, no outlines. Composition: Repeat or tile the logo shapes in a balanced, harmonious grid or free-flowing layout. Maintain symmetry and visual rhythm with generous white space. The result should look like a soft, modern print or wallpaper pattern. Aesthetic direction: editorial, premium, and tactile — suitable for stationery, notebooks, or packaging. Flat vector style, clean shapes, top-view composition.
Промт для генерации блокнота:
A calm lifestyle photo of a woman holding a minimalist notebook with the print and organic design elements. Soft natural light, matte paper texture, neutral tones, sage green and light blue color accents. Editorial, premium, mindfulness aesthetic.
Промт для генерации шоппера:
A minimalist lifestyle photo of a woman walking through a calm city park carrying a RE:SET tote bag.
She is dressed in modern neutral-toned activewear — beige or sage yoga leggings, a light top, and sneakers.
The RE:SET tote bag hangs naturally on her shoulder; it’s made of high-quality organic cotton or linen in warm beige or off-white, with the RE:SET logo printed elegantly in charcoal or sage green. The park is serene and sunlit — soft morning or golden-hour light filters through trees, creating gentle dappled shadows on the path. Background includes a minimalist city park setting — greenery, benches, and pathways — but remains uncluttered and calm.
Lighting: soft natural daylight with warm highlights.
Camera composition: mid-shot or slightly wide angle, capturing the motion and the flowing lines of her walk.
Style: calm, editorial, modern wellness aesthetic.
Mood: effortless balance, calm energy, mindful movement. Color palette: sage green, muted blue, beige, off-white, warm sunlight tones.
Промт для генерации футболки:
A minimalist lifestyle photo of a woman standing outdoors, seen from the back, wearing a RE:SET brand T-shirt. The shot is framed from the shoulders to the waist — calm, natural pose, relaxed posture. The T-shirt is made from soft organic cotton in off-white or warm beige color with a clean, modern cut. Printed on the back in elegant minimalist typography is the text: “RESET YOUR RHYTHM” (in refined sans-serif font, uppercase, subtle and balanced). Above the text or near the neckline, a small RE:SET logo appears, printed in sage green or muted gray. The design reflects calm sophistication — premium, wellness-inspired, and effortlessly modern.
Lighting: soft natural daylight, warm golden tone, outdoor neutral background (urban park, light stone wall, or minimalist street). Color palette: sage green, off-white, muted blue, and natural skin tones. Composition: medium shot from behind, shallow depth of field, focus on the T-shirt texture and design details. Mood: calm confidence, urban mindfulness, quiet strength — the spirit of RE:SET.
ПРОДУКТ
Следующим этапом работы было создание продуктовой линейки от бренда. CHAT GPT помог определить с серией товаров и на основе его ответа были выбраны: свечи, благовония, коврик для йоги.
Визуализации продукции были созданы в GOOGLE AI STUDIO.
Промт для генерации свечей:
A minimalist lifestyle photo showcasing three scented candles from the brand “RE:SET”, designed for mindfulness and inner calm. Each candle represents a different aroma line: “Breathe”, “Still”, and “Restore”. The candles are placed on a clean light surface in soft natural daylight. Style: calm, premium, and serene — inspired by wellness and slow living aesthetics. Color palette: soft neutrals — off-white, sage green, light beige, and muted blue. Candles have simple matte glass or ceramic containers with the RE:SET logo and subtle organic design elements from the brand identity. Composition: balanced, airy, top view or 45-degree soft perspective. Natural light, gentle shadows, minimal props (stones, linen, or dried leaves allowed). No harsh reflections, no gradients, no clutter — focus on purity, texture, and tranquility.
Промт для генерации коврика для йоги:
A minimalist lifestyle photo of a yoga mat from the brand “RE:SET”, designed for mindfulness, balance, and calm living. The mat is unrolled on a clean, light background — soft daylight, airy atmosphere, and gentle shadows. Style: calm, premium, and natural, inspired by wellness, meditation, and slow living. Color palette: sage green, light gray, muted blue, and off-white tones. The yoga mat features the RE:SET logo and subtle organic shapes from the brand identity as part of its design pattern. Composition: balanced and simple — the yoga mat shown partially unrolled or neatly rolled, placed diagonally or horizontally. Include minimal props if needed (linen cloth, neutral ceramics, or plants in the background), but keep the focus on the mat. Lighting: soft natural light, diffused shadows, and neutral tones. No people, no harsh contrast, no clutter — the photo should evoke serenity, space, and modern elegance.
Для генерации девушки, медитирующей на коврике, в промт была добавлена часть:
The woman is sitting cross-legged on the mat in a relaxed meditation pose, wearing minimal, neutral-toned activewear (beige, sage, or light gray).
