The Cosmoscow 2026 identity is based on the practice of Artist of the Year Igor Samolyot and his interest in the everyday visual archive. In his work, he references photographs, screenshots, and messages that accompany us daily. Recently, Igor has been consistently carrying a children’s instant camera and photographing what he encounters in his daily life.
We decided to assemble the visual archive for Cosmoscow in the same way. The primary tool for creating the visual identity was a disposable instant film camera designed for children. Information about the fair appears on the phone screen—such as dates, names, the program, or navigation. We photograph the screen, and the resulting shot becomes part of the visual system.
Each frame turns out slightly different. Hands change, phone positioning shifts, the light alters, the perspective varies, and the surrounding details change. Because of this, the identity isn’t built around one key image; rather, it emerges from a collection of photographs.This is how Cosmoscow develops its own visual archive—a gathering of moments where information about the fair becomes part of everyday life.
Gold / Design / Communication Design / Visual Communications