Исходный размер 1140x1600

ПРОЕКТ-СТАРТАП «SLOY»

Проект принимает участие в конкурсе

Проект прошлого года

«Запрос на искренность» — проект о стремлении человека к искренности в условиях социальных и эмоциональных ограничений. С помощью объектов одежды, сковывающих тело, я исследую страх уязвимости, близости и открытого проявления чувств. Несмотря на физические препятствия, человек продолжает искать контакт с окружающими, подчёркивая потребность быть услышанным, понятым и принятым.

ПРОЕКТ-СТАРТАП «SLOY»

SLOY — независимый fashion-бренд, исследующий многослойность человеческой идентичности и то, что скрывается за внешним образом. В основе концепции лежит идея, что внешность не раскрывает человека полностью: за видимой формой всегда остаются скрытые смыслы, чувства и состояния. Эта идея воплощается через многослойные силуэты, полупрозрачные материалы, смещённые конструкции и сочетание открытых и скрытых деталей. Минималистичная эстетика, сдержанная палитра и внимание к фактуре формируют визуальный язык бренда. SLOY — не всё видно снаружи.

Айдентика

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Исходный размер 2480x1750

Использованный промт:Create a minimalist brand book slide for the independent conceptual fashion brand SLOY. Matte black background (#111111), premium fashion editorial aesthetic, precise grid, generous negative space, thin divider lines and restrained monochrome colors. Clean, professional presentation, not a moodboard.Left side: Place the main SLOY logo at the top in uppercase Latin letters, using a geometric minimalist sans-serif with wide letter spacing, in milk white (#E8E5DD). Below, show the simplified monogram «S.» in the same style. Add a thin horizontal line, then two typography blocks:Manrope
Аа123
LOGO & HEADLINESIBM Plex Mono
Аа123
BODY TEXT & TECHNICAL INFORMATIONShow each font name and sample in its respective typeface. Keep the text left-aligned, with clear size hierarchy and balanced spacing.Right side: Display five equal-sized color swatches with slightly rounded corners and consistent spacing. Each swatch must match its exact HEX code and include its name, code and purpose:MILK — #E8E5DD — MAIN LIGHT TONE
ASH — #B9B9B4 — SECONDARY LAYERS
CONCRETE — #858783 — SUPPORTING TONE
GRAPHITE — #505252 — DARK DETAILS
FADED BLACK — #292B2C — DARK ELEMENTSArrange the swatches neatly in a vertical or horizontal layout. Use small, legible labels in milk white and grey. The colors should be the main visual focus of the right side.Separate both columns with a thin vertical line. Use consistent margins, precise alignment and plenty of empty space. Main text in milk white, secondary text in grey. No photographs, illustrations, textures, decorative shapes, extra labels or additional graphic elements. Do not use Cyrillic in the SLOY logo. Style: premium minimalist fashion branding, Swiss editorial layout, restrained monochrome identity, clean typography and polished presentation.

Графические образы

Исходный размер 2480x1750

Использованный промт:Create a professional brand book slide for the conceptual fashion brand SLOY. Use a matte black background (#111111), a strict editorial grid, precise geometry, thin ivory and grey lines, and generous negative space. No photographs, models, clothing images, fabric textures, or mockups. Build everything using graphic elements only. Place a small heading in the upper left: SLOY / VISUAL LANGUAGE. Arrange three equally weighted graphic blocks, each with a large composition, a title, and a short caption. Use Manrope-style typography, ivory (E8E5DD) for primary text, and grey (858783) for secondary elements.01 / CONSTRUCTION LINES
Create an abstract line composition inspired by garment construction. Suggest shoulders, a collar, sleeves, and panel boundaries through schematic outlines rather than depicting an actual garment. Combine parallel lines, connection points, dashed guides, and fine ticks. Let some lines extend beyond the main contours to form a geometric grid. Mix solid ivory strokes with subtle grey construction lines. Keep everything precise, balanced, and free of unnecessary decoration.02 / DISPLACEMENT & CROPPING
Create a bold typographic composition using the word SLOY in a clean, heavy sans-serif. Offset several copies of the word while keeping the primary version readable. Crop parts of the letters at the edges of the graphic block. Add fine alignment guides and slightly displaced letter outlines to suggest overlapping planes. Keep the misalignment deliberate and controlled. No glitch effects, blur, 3D, or random distortion.03 / BLUEPRINTS
Create an abstract technical drawing inspired by architectural plans and garment patterns. Use flat vector outlines of asymmetrical panels, a collar, angular shoulder shapes, sleeves, and a layered hem. Avoid depicting a finished garment. Add a coordinate grid, dimension lines, arrows, dashed axes, ticks, reference points, and subtle technical annotations. Combine fine ivory outlines with secondary grey lines. Include slightly displaced contours and overlapping construction alternatives. The result should feel like contemporary design research, not a complex manufacturing manual.

Изображение линейки одежды

Футболка

Professional editorial fashion photography focused on the silhouette, construction, and texture of an oversized T-shirt. A slender female model with fair skin, a slicked-back dark bob, defined cheekbones, dark eyebrows, and striking high-contrast features. She looks directly into the camera with a confident, composed expression and a natural pose, keeping her hands away from the garment. She wears an oversized architectural T-shirt made from thick, matte milky off-white cotton. The design features a wide rectangular silhouette, dropped shoulders, an oversized body, and elongated sleeves. Grey and white layers extend beneath the main off-white layer, creating a multi-level asymmetrical hem. The collar combines offset layers of milky white, pure white, and grey. Additional shoulder panels extend beyond the main silhouette, adding sculptural volume. Double-layered cuffs, visible stitching, and natural fabric folds emphasize the construction. A medium-grey studio backdrop and soft directional lighting reveal the fabric texture, layered details, and structural volume. A slightly low camera angle creates a strong editorial presence. The entire T-shirt, including the collar, sleeves, and hem, remains fully visible and unobstructed. Muted monochrome palette, realistic cotton texture, contemporary conceptual fashion aesthetic. No accessories, prints, or decorative graphics.

Рубашка

Professional studio fashion photography for a conceptual clothing brand, focused on the exaggerated volume and geometric silhouette of an oversized shirt. A tall, athletic young Asian male model with broad shoulders and striking editorial features. His slightly wavy dark hair is tied in a loose bun, with a few strands falling naturally around his face. He stands in a relaxed pose, with his arms slightly away from his body to keep the garment visible. He wears an oversized shirt made from matte, light-grey cotton poplin. The design features an exaggerated architectural silhouette, sharply defined geometric shoulders, and integrated internal shoulder pads that create an extended, angular shoulder line. The wide body, dropped shoulder line, long, wide sleeves, and hem extending below mid-thigh emphasize the volume. Details include an enlarged collar, asymmetrical button placket, offset chest pocket, double cuffs, and an uneven layered hem. Exposed seam allowances, visible topstitching, and offset panels enhance the deconstructed construction. The fabric holds the shoulder shape while forming natural folds across the body and sleeves. The design remains realistic, technically plausible, and wearable. A clean light-grey studio backdrop and soft directional lighting emphasize the sculptural shoulders, volume, and cotton texture. A slightly low camera angle enhances the silhouette. The entire shirt, including the collar, shoulders, sleeves, cuffs, and hem, remains fully visible. Muted tones, minimalist editorial fashion aesthetic. No prints, jewelry, or accessories.

Лонгслив

Photorealistic studio fashion photography focused on the construction and details of a long-sleeve top. The entire garment must remain visible, from the shoulders and neckline to the sleeve ends and hem, without cropping. A tall, slender young male fashion model with an androgynous appearance, white ash-blond hair, pale eyebrows and eyelashes, defined cheekbones, and striking facial features. His look is high-contrast, with a calm gaze and a relaxed, natural pose. His arms are positioned to keep the garment’s construction clearly visible. He wears an oversized long-sleeve top made from heavyweight graphite-grey cotton jersey. The silhouette is elongated and loose, with a wide body, heavily dropped shoulders, and long, wide sleeves finished with extended cuffs. Asymmetrical panels, offset side seams, and an uneven layered hem add structural complexity. Translucent grey mesh is integrated into the design, with a wide panel running across the upper chest and one shoulder, alongside additional mesh inserts on the sleeves and forearms. The interplay between transparent and opaque materials creates a tension between concealment and exposure. Visible joining seams and realistic fabric textures emphasize the garment’s construction. No prints or graphics. A cool, medium-grey studio backdrop provides a neutral setting. Soft side lighting and subtle rim lighting bring out the contrast between the cotton jersey and the translucent mesh. Shot from a three-quarter angle with the camera positioned slightly below chest level, the composition keeps the entire garment in view. Muted monochrome palette, contemporary conceptual fashion photography. No text, logos, jewelry, or accessories.

Юбка и брюки

Photorealistic minimalist avant-garde fashion campaign for SLOY. A young adult woman and man stand side by side, slightly angled toward each other. Both have high-contrast Caucasian features and serious, restrained expressions. The woman wears a sculptural ash-grey midi skirt with asymmetrical overlapping panels, visible tonal stitching, structural seams, and an irregular hem. Its dense matte fabric holds its shape. She pairs it with a fitted graphite-grey athletic bodysuit with bare shoulders and a high collar extending halfway up the neck.
The man wears extremely wide, floor-length graphite-grey trousers made from heavyweight matte wool-blend suiting fabric. High waist, deep pleats, voluminous straight legs, and heavy vertical folds create an architectural silhouette. A horizontal stitch line approximately 5 cm below the waistband creates the illusion of a cinched, corset-like waist through tailoring alone. Additional fabric layers extend from the side pockets down the legs, overlapping the main panels in contrasting graphite, charcoal, and ash-grey tones. Precise seams, defined edges, functional pockets, and sharply pressed front creases contrast classic tailoring with intentional deconstruction. The trousers nearly touch the floor and cover the shoes. He wears a tucked-in off-white heavyweight cotton top.The man has a fit, muscular physique, neatly trimmed dark curly hair, and an intense gaze directed at the camera. The woman has a toned physique, short dark hair slicked back into a bob, and looks toward him in profile, highlighting her elegant Caucasian nose profile. Light-grey seamless studio backdrop, soft directional lighting, delicate floor shadows, realistic fabric textures, and moderate contrast. Both models are fully visible, with balanced spacing that clearly reveals both outfits. Muted monochrome palette, sculptural silhouettes, wearable deconstruction, and a restrained premium editorial aesthetic. No accessories, prints, text, or logos.

Мерч-линейка бренда

Шарф на модели

Photorealistic editorial fashion photography for the conceptual clothing brand SLOY. A young female model with the same appearance as in the previous DOUBLE LAYER T-shirt images: short dark bob, expressive features, natural styling, and a calm, focused expression. Maintain visual continuity with the previous collection imagery. She wears a voluminous sculptural scarf combining soft wool, heavyweight cotton, and a thin translucent textile layer. Its muted palette includes milky white, ash grey, and faded graphite. Multiple long fabric panels of varying widths and weights overlap to create an asymmetrical construction. Uneven edges, visible tonal stitching, and protruding layers emphasize its architectural form. The scarf loosely wraps around her neck and falls over her chest, shoulders, and upper body, creating expressive volume. Translucent fabric partially overlaps the heavier layers, adding depth and subtle transparency. The scarf is the main focal point, with its construction clearly visible. She wears a simple milky-white or light-grey T-shirt without prints, text, or logos. No jewelry or unnecessary accessories. The model stands naturally with her body turned slightly three-quarters toward the camera and her head gently angled toward the lens. Her arms remain relaxed without obscuring the scarf. The composition captures the scarf in full, making it a prominent part of the image. Light-grey studio backdrop, soft directional side lighting, delicate natural shadows, and realistic fabric and skin textures. Muted monochrome palette, moderate contrast, minimalist avant-garde fashion campaign aesthetic. Clean editorial composition without unnecessary objects, decoration, text, or graphic elements. Maintain visual consistency with previous SLOY product and model photography.

Шарф

Editorial product photography for SLOY, featuring an oversized sculptural scarf made from soft matte wool and cotton in milky white, ash grey, and faded black. The scarf consists of multiple long fabric panels joined asymmetrically, varying in width and length. One layer is semi-transparent, while another is dense and softly structured. Uneven layered edges, visible tonal stitching, and subtle exposed seams create a restrained deconstructed aesthetic. The scarf is arranged in a flowing sculptural form, with some sections folded and others extending outward to reveal its layered construction. The entire accessory remains visible. Light-grey seamless background, soft directional studio lighting, delicate shadows, and realistic textile fibers. Minimal monochrome palette, contemporary conceptual fashion object. No model, text, logos, patterns, or decorative fringe.

ПРОЕКТ-СТАРТАП «SLOY»
Проект создан 21.10.2026
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