Rebranding Strategy for A.N.G.E.L.O. Vintage
About Angelo Vintage Starting from a young age collecting fashion items, Angelo Caroli founded his first store in 1978 in his hometown of Lugo. Initially, the collection consisted of jeans, t-shirts, casual, work, and military clothing. Over time, it expanded to include iconic, designer, and luxury pieces. Even as he gained recognition, he chose to remain in his hometown, where he opened the Angelo Vintage Palace and the Angelo Archive. These spaces have become places where fashion, history, and uniqueness come together, making Angelo Vintage Palace one of the most renowned vintage clothing stores in Europe today
The project aims to strategically redefine the brand identity, positioning vintage and upcycling as aspirational, fashionable, and relevant choices for a new generation.
