Исходный проект
«ПОЛОТНО» — галерея кружева, представляющая традиционное ремесло как современное искусство. В основе фирменного стиля лежат геометрические формы коклюшек, минимализм и выразительная графика, соединяющая традиции кружевоплетения с актуальным дизайном.


Новый концепт редизайна
Редизайн превращает галерею «ПОЛОТНО» в современный бренд текстильного искусства и дизайнерских аксессуаров. Обновлённая айдентика развивает геометрический язык исходного проекта, сохраняя его узнаваемость. Концепция расширяется за счёт коллекции авторских платков, фирменной упаковки, мерча и собственного пространства бренда.
Логотип

Promt: Create a professional minimalist logo and brand identity presentation for «ПОЛОТНО» (POLOTNO), a contemporary Russian textile art and accessories brand inspired by traditional bobbin lace-making.
The project is a redesign of an existing lace art gallery identity, transforming it into a modern design-oriented brand while preserving its connection to traditional craftsmanship.
Кейвизы
Promt: Create a premium editorial key visual for «ПОЛОТНО», a contemporary textile art brand inspired by traditional bobbin lace-making. Show a luxurious silk scarf with geometric lace-inspired patterns in cobalt blue, terracotta, cream, and black, styled in a minimal studio scene with stone podiums, soft natural light, wooden lace bobbins, and elegant Russian branding typography.
Create a premium fashion advertising key visual for «ПОЛОТНО», a contemporary textile art brand. Show an elegant female model wearing a flowing silk scarf with geometric lace-inspired patterns in cobalt blue, terracotta, cream, and black. Place her against minimalist modern architecture with warm natural sunlight. Add refined Russian typography, the brand logo, and the headline «ТРАДИЦИЯ В НОВОЙ ФОРМЕ». Photorealistic luxury editorial style, sophisticated composition, 16:9 format.
Create a premium editorial key visual for «ПОЛОТНО», a contemporary textile art brand inspired by traditional Russian bobbin lace-making. Show an elegant silk scarf with geometric lace-inspired patterns in cobalt blue, terracotta, cream, and black, draped over a sculptural stone arch. Include wooden lace bobbins, delicate threads, and textile pattern sketches in a minimalist studio with warm natural sunlight. Add refined Russian branding and the headline «ОТ НИТИ К ИСКУССТВУ». Photorealistic luxury advertising style, sophisticated composition, 16:9 format.
Create a luxury fashion advertising key visual for «ПОЛОТНО», a contemporary textile art brand. Show an elegant female model in a flowing ivory dress, wearing a large silk scarf dramatically blowing in the wind. The scarf features geometric lace-inspired patterns in cobalt blue, terracotta, cream, and black. Set the scene against minimalist modern architecture with reflective water and warm natural sunlight. Add elegant Russian branding and the headline «ГЕОМЕТРИЯ ДВИЖЕНИЯ». Photorealistic high-fashion editorial style, dynamic composition, 16:9 format.
Create a premium fashion advertising key visual for «ПОЛОТНО», a contemporary textile art brand inspired by traditional Russian lace-making. Show an elegant female model in an ivory dress sitting on a stone terrace by a reflecting pool, wearing a luxurious silk scarf with geometric lace-inspired patterns in cobalt blue, terracotta, cream, and black. Use minimalist modern architecture, warm golden-hour sunlight, and a sophisticated editorial composition. Add elegant Russian branding and the headline «СОВРЕМЕННОЕ НАСЛЕДИЕ». Photorealistic luxury fashion campaign, 16:9 format.
Мерч
Create a photorealistic product mockup of a white ceramic mug with a large rectangular handle on the right. The mug features a deep muted blue wraparound print decorated with thin white parallel curved lines forming repeated U-shaped arches and two large terracotta-orange oval shapes. The design is minimalist, geometric, and inspired by modern abstract art and textile patterns. Place the mug in the center against a soft warm beige background with subtle reflections and gentle studio lighting. Front three-quarter view, clean composition, realistic glossy ceramic texture, high-resolution product photography, square format, 1:1.
Create a photorealistic product mockup of a minimalist sketchbook standing upright against a light warm gray background. The sketchbook cover features a bold geometric abstract pattern in cobalt blue, soft terracotta, and warm white. The composition is made of circles, semicircles, rectangles, stripes, checkerboard blocks, arches, and modular shapes arranged in a clean modern grid. The design should feel inspired by Bauhaus and contemporary geometric graphic design. Add a small minimal text mark near the lower center of the cover. Clean composition, soft shadow behind the sketchbook, matte paper texture, high-resolution studio product photography, front view, vertical format, 4:5.
Create a photorealistic product mockup of a beige oversized cotton T-shirt shown flat from the back against a light neutral gray background. In the center of the back, place a bold abstract geometric print made of cobalt blue, terracotta orange, cream, and soft light blue shapes. The composition should include circles, arches, rectangles, stripes, dots, wavy lines, and modular forms arranged in a playful modern graphic design. The print should feel inspired by Bauhaus and contemporary abstract illustration. Clean composition, soft fabric texture, realistic folds, high-resolution studio product photography, centered layout, square format, 1:1.
Плакат
Create a photorealistic outdoor advertising mockup for «ПОЛОТНО», a contemporary Russian lace art gallery. Design a large vertical exhibition poster mounted in a black frame on the stone facade of a modern art gallery. Use bold geometric shapes, circles, semicircles, arches, vertical stripes, stylized lace bobbins, and delicate interwoven thread patterns in cobalt blue, terracotta orange, charcoal black, and warm ivory. Add elegant Russian typography, the brand name «ПОЛОТНО», and the headline «ГЕОМЕТРИЯ ПЕРЕПЛЕТЕНИЙ». Contemporary Bauhaus-inspired graphic design, clean editorial layout, realistic architectural surroundings, natural daylight, soft shadows, premium museum branding, high resolution.
