Форма — первый массовый салон красоты для людей с кудрявыми волосами. Рынок кудрявых салонов до сих пор остаётся нишевым: либо маленькие дорогие студии, либо комьюнити-проекты без масштаба. Форма меняет это — делая профессиональный уход за кудрями доступным и понятным для широкой аудитории.
изначальный вариант айдентики строился на запутанности и переплетении букв, отсылая на непослушные кудрявые волосы. этим объясняются запутанные буквы.
я использовала яркие цвета: FD5ED2, FED370, 000000, так мне хотелось передать характер кудрей: непослушные, громкие и дерзкие
айдентика
Промты для лого написаны в ChatGPT, изображение сгенерировано в Nano Banana (GEMINI)

Логотип (использована Nano Banana)Create a sophisticated minimalist logo for the boutique curly hair salon «форма» (exact lowercase Cyrillic). Make the wordmark the main focus, using custom bold yet refined geometric typography with organic sculptural curves and subtle, distinctive modifications to «ф» and «о.» Modern editorial branding, artistic minimalism, premium and memorable. Deep chocolate brown on warm ivory background, centered composition, flat vector style, precise contours, generous negative space. No literal curls, spirals, hair illustrations, faces, beauty clichés, decorative symbols, gradients, shadows, 3D, mockups, or extra text. Prioritize original typography, readability, and a recognizable silhouette.
продукция
Продукция была переработана с учетом нового визуала.
Промты написаны в ChatGPT, изображения — Nano Banana (GEMINI)
продукцияRedesign the haircare packaging using the second image as the visual reference. You may freely change the bottle shapes, proportions, caps, pumps, materials, label shapes, and composition to create a cohesive, premium product line.
Use the «форма» wordmark, abstract circular «ф» monogram, deep burgundy typography, and warm ivory palette from the reference. Create sculptural, modern packaging with distinctive silhouettes and refined minimalism. No literal curls, hair illustrations, or generic beauty clichés.
Include two products with legible Russian text: «Шаг 1 — Шампунь для кудрей» and «Шаг 2 — Маска для кудрей», 300 мл each. Premium editorial product photography, sophisticated art direction, clean background.
продукцияRedesign this product collection using the second reference image’s «форма» brand identity. Freely reinvent the bottle shapes, materials, caps, labels, and composition while preserving the product concept: hair styling spray.
Use sophisticated burgundy typography, warm ivory labels, and an abstract geometric «ф» monogram. Create distinctive premium packaging with sculptural silhouettes, refined minimalism, and editorial art direction. Avoid literal curls, hair illustrations, and generic beauty packaging. Keep all text in Russian, including «Спрей для фиксации», fragrance, and «50 мл». High-end product photography, cohesive brand identity, elegant color palette.
key visuals
key visuals были переработаны с учетом нового визуала.
Промты написаны в ChatGPT, изображения — Nano Banana (GEMINI)
key visuals
1. Create an avant-garde typographic key visual for «форма». Stretch, enlarge, crop and overlap custom lowercase Cyrillic letterforms, exploring tension between soft curves and rigid geometric structure. The letters become the main graphic elements, suggesting volume, elasticity and individuality. limited palette, bold asymmetrical layout, contemporary experimental typography, professional flat graphic design, preserve the exact readable word «форма», no illustrations, no photography, no 3D, no mockup, no extra text.
2. Create an avant-garde graphic design key visual for the boutique curly hair salon «форма». Build a bold composition around oversized custom Cyrillic typography, using negative space, cutout shapes, overlapping letterforms, and contrasting geometric masses. Explore the relationship between solid forms and empty space, inspired by natural volume and sculptural geometry. Deep burgundy, dark chocolate, and warm ivory palette. Asymmetrical editorial layout, striking visual rhythm, contemporary independent graphic design studio aesthetic, flat 2D poster, crisp vector edges. The exact Cyrillic word «форма» must remain recognizable. No photography, literal curls, illustrations, gradients, shadows, 3D, mockups, or additional text.
key visuals
3.Experimental graphic design key visual for the brand «форма», a boutique curly hair salon. Oversized bold lowercase Cyrillic typography, custom geometric letterforms, cropped text, asymmetrical grid, burgundy and warm ivory palette, contrasting scale, strong negative space, contemporary Swiss editorial design, flat print-ready poster, exact word «форма», no photography, no 3D, no mockup.
4.Create a Swiss-inspired graphic design key visual for the salon «форма». Precise modular grid, asymmetric alignment, oversized Cyrillic wordmark, thin geometric lines, circular modules, carefully distributed blocks of burgundy and chocolate on ivory. Strong typographic hierarchy, intelligent use of whitespace, refined editorial art direction, contemporary independent design studio aesthetic, flat vector poster, no photography, no gradients, no shadows, no mockup.
5.Design an experimental print graphic key visual for «форма». Oversized geometric Cyrillic lettering combined with halftone dots, coarse grain, abstract flat shapes and cropped typographic fragments. tactile screen-print aesthetic, intentional imperfections, bold editorial composition, high contrast, art-school graphic design, flat 2D artwork, no photographs, no gradients, no mockups.
мерч
мерч был переработан с учетом нового визуала.
Промты написаны в ChatGPT, изображения — Nano Banana (GEMINI)
футболкаCreate premium merchandise for the curly hair salon «форма». An oversized ivory T-shirt with a sophisticated deep burgundy Cyrillic «форма» wordmark on the chest and a small abstract geometric «ф» monogram on the back. Contemporary editorial typography, subtle organic shapes, minimalist art direction, premium cotton, realistic fashion photography. No literal curls, no generic graphics.
сумкаDesign a premium canvas tote bag for the brand «форма». Natural cream fabric, deep burgundy custom Cyrillic wordmark, distinctive abstract circular «ф» emblem, elegant asymmetric composition and refined typography. Minimalist boutique branding, tactile fabric, sophisticated product photography. No literal curls or decorative illustrations.
кружка и стакан для кофеCreate a coordinated ceramic mug and reusable tumbler merchandise set for «форма». Warm ivory surfaces, deep burgundy wordmark, bold abstract geometric «ф» monogram, subtle terracotta accents and clean modern typography. Premium contemporary design, cohesive salon identity, realistic studio product photography. No literal curls, no generic beauty symbols.
пространство (салон)
пространство было переработано с учетом нового визуала.
Промты написаны в ChatGPT, изображения — Nano Banana (GEMINI)








