Font logo
The font logo is a logo that consists exclusively of a text element that is made up of a particular font or a specially designed printer. This logo focuses on the name of the brand, written in a unique, stylish and memorized way.
Music
Usually the letters in the text stand evenly behind each other. But everything in the logo could be anything. There are no rules here. Letters can jump, turn over, change places. All it takes to create the necessary effect. Keep an eye on the balance between decorativeity and functionality: the logo should be unique but read.
The logo’s composition illustrates the subject of the event
Words can rotate or overlap
Vertical reflection of words
New York Philharmonic logo
Posting of inscriptions
The letters inside the logo can behave differently, too.
Graphic rhyme
In the typeface, the letters are required to be next to all the other alphabet characters. That’s why it’s pretty universal. The logo is a unique combination of letters, so it is always possible to enhance the interaction of letters within this composition, to find and strengthen graphic rhymes.
Diagonal strokes of letters rhyme among themselves
The difference between the Niway logo and the Futura typeface
Coch Cole’s logo and Vladimir Chaiki’s «No Beer» joke.
Ecco logo. All letters rhyme with the shape of the circle
Corners and arcs
Cuts, sharp angles
Part of the elements missing
Move
Inner-letter light
Paint traps
Distortion of the shape of letters
And there’s a lot of good and different fonts.
Symbols
The pattern of letters often resembles some visual symbols, sometimes such symbols can be found in counterface fonts. This allows the logo to be given additional interest, as well as a more accurate presentation of the brand, an illustration of the company ' s scope of activity or certain features.
A classic example is the shooter in the FedEx logo.
A little nuance and letters get a new meaning.
The letter O in the logo is replaced by different forms
Printing
In the logo, all font settings are critical: proportion and layout of the font, sign register (in writing or in line), track and kerning (in between letters), form and counterform of the letters. Changing these parameters can produce a variety of effects.
The change in the proportion of the font and the kerning completely transformed the Zara logo.
Another expression in the creation of a font logo is the ligature, the integration of two or more characters into the same structure.
Ligature logos
Counter-form logos
The elements of letters in the logo can serve as an accent
Additional elements
In addition to the inscription itself in the font logo, additional graphical elements may be used: frames, caps, underlineds, obliques, colours, etc.
A logo with a frame
Examples of logos with a framework
Use of different shapes
Use of geometric figures in the counter-form of the logo
Highly underlined logos
Logotypes with selected text
Combination of letters inside the logo
The end
