ZAVARKA
Описание проекта создано при помощи ChatGPT. Запрос: «Напиши элегантное описание бренда ZAVARKA. Стиль — современный, спокойный, минималистичный, культурно-дизайнерский. Акценты: тихие чайные ритуалы, осознанность, свет, природные материалы, wabi-sabi, скандинавская простота, тактильность, состояние присутствия. Аудитория: архитекторы, дизайнеры, творческие люди, ценящие тишину и качество. Тон — интеллигентный, сдержанный, без штампов и пафоса».
Чайная ZAVARKA — пространство, где тишина значимее слов. Здесь чай становится паузой между мыслями, временем, которое принадлежит только тебе.
ZAVARKA — место, где вкус чая раскрывается так же мягко, как тишина раскрывает человека. Свет, тепло, простота и внимание — к напитку, к пространству, к себе.
Большая часть промптов была создана на основе запросов и подробных описаний иллюстраций и исходных изображений основного проекта в ChatGPT. Затем я вручную уточняла формулировки, чтобы добиться максимально точного результата. В процессе задавались композиция, объекты, визуальный стиль, цветовая палитра и общая атмосфера изображения.
Изображения созданы при помощи сервиса Leonardo AI.
Продукт
Чай: Minimal aesthetic flat lay of loose tea leaves on natural linen fabric, scattered softly in organic shapes, warm natural daylight, soft shadows, ceramic tea cup nearby, wooden tea scoop, subtle steam in the background, neutral earthy palette (linen beige, tea brown, soft olive, warm white), high detail textures, calm atmosphere, soft focus edges, wabi-sabi mood, clean composition, cinematic soft light, premium editorial style, depth of field.
Close-up cozy hands holding warm ceramic tea cup, wool knit sleeves soft neutral tone, rising steam curling gently, soft natural morning backlight from window, clean white minimal backdrop, delicate painterly watercolor undertone of tea leaves subtly blending only in background, gentle grain, emotional warmth and stillness, crisp branding «ZAVARKA» subtle on cup properly aligned sharp readable, poetic still life mood, no distraction props, premium editorial magazine look, shallow DOF, skin natural tone, cinematography inspired, calm air.
Айдентика
Логотип: Ultraclean minimalist luxury branding composition, soft ethereal botanical leaves in translucent pastel tones, gentle natural sunlight, soft shadows and depth, elegant editorial atmosphere, high-end tea atelier identity, calm white background, subtle blur and diffusion, poetic modern aesthetic, refined serif «ZAVARKA» logo in center with elegant contrast serifs, spacious composition, delicate gradients, Japanese wabi-sabi mood mixed with Scandinavian minimalism, premium lifestyle photography look, ultra-soft contrast, film-like softness, aesthetic calm energy, quiet luxury style.
Цветовая палитра извлечена с использованием Adobe Color.
Малый фирменный стиль: Create a realistic cohesive branding image showcasing a minimal identity set for the tea brand «ZAVARKA». Include a refined business card, envelope, tea packaging label, bookmark-style tag, and invitation card for a tea space. The design must feature the ZAVARKA logotype identical to the reference: clean high-contrast editorial serif lettering in black on a soft white background, with generous tracking and calm elegance. Use a quiet neutral palette: warm white, soft natural beige, light sage green accents, and subtle shadowed leaf motifs. No icons, no ornaments, only typography and gentle botanical silhouettes. Overall style: minimalist, calm, poetic, inspired by Japanese wabi-sabi and Scandinavian clarity. The layout should communicate light, stillness, and tactile quality. Lighting must be soft, diffused daylight with delicate shadows, emphasizing natural textures like paper, linen and matte ceramic surfaces. Composition clean, airy, premium and editorial-grade.
Визитка: Realistic minimalist business card design, premium soft-touch matte paper, calm warm beige or soft off-white tone, elegant serif logo ZAVARKA printed in refined editorial full-caps type (Didot / Playfair style), sharp clean typography, no text distortion, delicate botanical watercolor leaf in muted sage-green tones printed directly on card surface (not sticker), subtle grain texture, natural shadows, simple modern layout, generous negative space, Japanese-Scandinavian wabi-sabi calm aesthetic, quiet luxury vibe, premium boutique tea atelier style, card edges clean and slightly rounded, soft diffused daylight, balanced composition, card lying on natural linen fabric and smooth stone, gentle warm serene mood, editorial still-life photography look, high-end branding presentation.
Коробка: Create box на основе изображения визитки.
Пакет для выпечки: Create an image of a paper bag for sweet pastries based on the image of the box.
Фартук: Realistic lifestyle photograph of a tea bar barista shown from chest to waist, preparing tea at the counter, natural soft daylight, warm neutral tones, calm minimalist tea shop interior, modern clean aesthetic, gentle Scandinavian-Japanese vibe. Barista wearing a clean white apron with elegant serif logo ZAVARKA in refined full-caps print and subtle botanical watercolor flower in muted sage-green, printed directly on the fabric, no other text, no patterns. Neutral light shirt, simple overall look, natural hand pose working with tea tools, delicate steam in background, subtle wooden and ceramic tea bar textures, soft depth of field, no clutter, premium but approachable, quiet poetic mood, real café photography style, authentic candid moment, European appearance barista, natural proportions, clean details, editorial-style calm atmosphere.
Пакет с чаем: Realistic elegant 3D still-life of a premium minimalist tea pouch. Matte soft-touch white pouch, refined full-caps serif logo ZAVARKA printed directly on the pouch surface (not a sticker, not a label), crisp, elegant, Didot/Playfair inspired sharp serif typography, perfectly aligned, clean and minimal. Subtle botanical watercolor flower illustration in muted sage-green tones, delicate and poetic, printed seamlessly on the pouch as part of the packaging design, integrated softly into the surface texture. No other text, no additional labels, no extra markings. Style: quiet luxury, editorial, modern tea atelier aesthetic, Scandinavian calm meets Japanese wabi-sabi. Scene: pouch placed on smooth warm stone or light natural wood surface, surrounded by soft organic textures like lightly folded neutral linen and a few dried tea leaves or small pale petals. Lighting: natural soft daylight, gentle shadows, refined highlights showing matte paper texture and print quality. Mood: calm, airy, meditative, premium, poetic simplicity. Composition spacious and balanced, generous negative space, realistic fine materials, tactile details, soothing warm neutral background slightly out of focus, serene boutique feeling, high-end product photography look.
Чай с ложкой: Flat-lay on linen, matte ceramic cup with pale green tea, soft petals, small wood spoon, calm zen mood, soft daylight, neutral beige tones, gentle shadows, editorial minimal style, refined serif «ZAVARKA» in corner.
Пространство
Интерьер магазина: Realistic boutique tea shop window display, calm warm natural daylight, clean glass storefront with elegant serif logo ZAVARKA applied directly to glass (etched or white matte paint, sharp and clean, all caps), no other text. minimal refined interior visible through glass: soft neutral tones, natural wood shelves, matte white ceramic tea jars and tea pouches with same subtle botanical watercolor prints, soft linen accents, simple stacked packages, plants only as soft hint (tiny sprig, no jungle), Japanese-Scandinavian tea atelier vibe, modern and warm, not overly luxurious. inside lighting soft and diffused, warm inviting glow. European pedestrians blurred in background for natural street feel (not the focus, realistic proportions, casual clothing). calm shadows on pavement, gentle film grain, editorial quiet luxury feel, generous negative space, minimal styling, mood serene, poetic, modern tea culture, slow living aesthetic.
Spacious high-end minimalist tea house interior bathed in soft natural daylight, pale warm-gray walls, light oak details, matte porcelain teaware and glass kettles, subtle watercolor botanical mural, airy refined quiet-luxury atmosphere, clean modern tea bar counter, soft shadows and warm highlights, realistic editorial photography style, premium zen-modern Scandinavian-Japanese fusion design, European people in background as natural crowd, softly blurred, calm subtle presence like quiet café guests, casual neutral clothing in earth tones, natural proportions, correct anatomy and hands, no distortions, no extra limbs, no odd faces, people not center of attention, environment focus, gentle film grain, minimal noise, delicate steam rising, brand signage «ZAVARKA» on wall sharp clean readable aligned, elegant depth of field, architectural composition, luxurious calm, cinematic softness, 35 mm lifestyle interior aesthetic.
Minimalist quiet-luxury tea atelier at dawn, soft diffused natural morning light through large frosted windows, neutral warm-grey walls, matte white ceramics and thin glass teaware displayed on clean stone counter, subtle misted steam rising from ceramic gaiwan, watercolor botanical green tea leaves softly integrated background texture, gentle paper-grain film tone, airy high-end editorial style, absolutely clean composition with generous white space, delicate serif brand text «ZAVARKA» in bottom corner perfectly sharp readable clean aligned no distortion, calm Japanese-Nordic-Russian aesthetic, premium zen calm mood, subtle shadows, no clutter, realistic photography style.
Промо
High-end editorial billboard mockup on clean street setting, calm natural daylight, large minimal layout with white background, soft watercolor botanical element, elegant serif «ZAVARKA» centered sharp readable, tagline in small refined text below (blurred for realism but clear grid alignment), lifestyle tea photo faint softly blended behind text (hands holding tea cup with steam), quiet sophisticated tone, no clutter, luxury contemporary aesthetic, museum-like calm energy in public space, subtle matte surface, realistic street shadows, film grain detail, no warping, 85 mm lens advertising photography look.
Calm European city street photograph, natural daylight, gentle soft color palette, neutral tones, subtle warm atmosphere, pedestrians walking, small cozy cafes, bicycles, minimal street details, modern clean environment, focus on urban life not advertisement, a small unobtrusive poster on a wall or small city billboard — clean serif logo «ZAVARKA» sharp readable, minimal white background and tiny botanical watercolor detail, not the main subject, placed naturally in scene like a real street poster, no warping, no distortion, soft depth of field, gentle film grain, editorial street photography style, realistic proportions, European people in background walking naturally, casual clothes, no AI artifacts, calm mood, lifestyle documentary feel, nothing exaggerated, subtle brand presence, quiet aesthetic tea culture energy.
Ссылки на использованные инструменты
