Communication theory: Eco-responsible skateboards BAMBOO
Сommunication theory in the field of design
Communication in the field of design emerges as a dynamic process of crafting and transmitting meaning or information from creator (sender) to audience (reciever).
Uses and Gratifications Theory, introduced by Blumer and McQuail in 1970-1980, highlights active audiences seeking media for personal fulfillment whether it’s for information, identity expression, relaxation or aesthetics. It is crucial for an effective brand design to anticipate these needs, balancing what the deisgner conveys with what user derives.
The Narrative Paradigm, intoduced by Walter Fisher, underscores our innate preference for stories over raw data and facts. Audiences intuitively ask the meaningful question: «Does this narrative resonate with me and my views?» Brands thrive not on standalone visuals but on compact tales and meanings behind the brand identity, akin to brand metaphor, its personality and values.
In modern design, elements like Encoding, Channel, Decoding and Context and noise evolve into a bidirectional model: audience’s responce, and brand’s iteration of its visual identity.
For BAMBOO, design channels the skateboard’s rebellious essence — not via text, but through vivid symbols. Bright colors, graffiti motifs, and bamboo textures form a symbolic language that captures the board’s vibe: eco-fierce, untamed, defiant, and pulsing with sustainable grit.
Presentation for a general audience
In the shadow of concrete empires, BAMBOO rises — a defiant fusion of nature’s raw fury and street-born rebellion. Our skateboards, apparel, and shoes spring from bamboo that laughs at chainsaws, recycled bottles reborn as armor, materials that whisper ancient strength. This is gear for the young untamed: those who carve freedom from city veins while mending the earth’s wounds. Here, ecology doesn’t kneel — it ignites.
Logo-lettering for the brand.
When your skateboard has carried you far, bring it to us. We listen to its story and guide it back to life — reborn as your next companion. Visit our stores, receive quiet thanks in credit, watch waste fade into possibility. It’s a simple rhythm: release, renew, ride on.
Custom wheels.
Bright hues settle softly on bamboo’s living texture, graffiti traces paths of personal truth. Light enough for endless journeys, strong enough to carry dreams. These pieces hold space for your style, your eco-heart, crafted for youth who seek balance in motion and meaning.
Custom mugs.
Custom deck.
Presentation for a professional audience
Visual Identity
#3099CE RGB 48 153 206 HSL 0.56 0.62 0.50 HSV 200° 77° 81° CMYK 0.77 0.26 0.00 0.19
#0D1C7B RGB 13 37 123 HSL 0.63 0.81 0.27 HSV 227° 89° 48° CMYK 0.89 0.70 0.00 0.52
#A9E722 RGBZ 169 231 34 HSL 0.22 0.80 0.52 HSV 79° 85° 91° CMYK 0.27 0.00 0.85 0.09
Communication theory as basis for the presentations
BAMBOO // HSE Portfolio. URL: https://portfolio.hse.ru/Project/178146#
