Commication theory: DIESELBILT FORWARDER

Design is not just the creation of a visual form, but a purposeful process of conveying meaning, in which each element plays a role in communication between sender and recipient. According to the theory of communication in design, this process is structured similar to the Shannon-Weaver model: information moves from a source (idea, task, brief) through an encoder (designer), who converts it into a visual signal, to a decoder (audience), which interprets this signal in a specific context. At each stage, there may be interference — cultural differences, subjective experience, visual noise, or lack of understanding that distorts the initial message.

Unlike pure art, where expressing a personal vision can be an end in itself, design is a problem solving communicative activity. His goal is not just to please, but to be understood, to elicit the right reaction, direct behavior, and convey information. This makes communication theory not just useful, but a key tool in the designer’s arsenal. It helps to consciously build meaning, manage it, and predict perception.

Communication in design is not an instantaneous act, but a continuous process that covers all stages: from user research and task analysis to product testing and use. At each stage, meanings are created and interpreted. Visual elements: shape, color, rhythm, scale become symbols bearing cultural, emotional, and functional meanings.

The two-way nature of communication is of particular importance: there is no point without the recipient. The designer puts a specific message into the product, based on the brief, brand goals and professional knowledge. But the user perceives it through a personal filter. That is why it is important to take into account the socio-cultural context, the level of literacy of the audience and the expectations of interaction.