70901919
Project brief
This project draws inspiration from the elegance and fluidity of the Singer House in St. Petersburg, reinterpreting its Art Nouveau style through a fusion of fashion and design. Flowing silhouettes from original fashion sketches evolve into hand-blown glass vases and glasses, transforming the language of fabric into sculptural form. Each piece embodies organic movement, balancing transparency with deep green and smoky tones that echo the building’s architectural grace. The collection celebrates the union of craftsmanship and innovation, where structure becomes fluid and material becomes expressive. It invites viewers to experience glass as both art and architecture — a reflection of motion, beauty, and form.
the link to the old project: https://portfolio.hse.ru/Project/225772#
Fashion illustrations
Product images
Retail space
The vases presented in the Saint Petersburg’s House of Books (Singer Company Building)
Brand identity
Сolor palette: #C7D1D2 #E4E9EC #153F31 #37554B #0A0E0D
Logo design
Promotional materials
Process description
Prompt for the project brief: Write a concise, artistic project description (5-6 sentences) about a fashion design concept inspired by the Singer House in St. Petersburg. The project merges fashion, architecture, and product design, transforming flowing fashion sketches into hand-blown glass vases and glasses. Highlight the Art Nouveau influence, organic forms, transparency, and deep green or smoky tones. Emphasize how the collection translates the movement of fabric into sculptural glass pieces, celebrating craftsmanship, innovation and the dialogue between structure and material. The tone should be poetic, professional, and suitable for a design exhibition or portfolio. The brief: (https://chatgpt.com)
Images of the product and retail space were generated based on the fashion illustrations by DALL·E 3 https://chatgpt.com/g/g-2fkFE8rbu-dall-e
Color palette generator from an image: https://coolors.co
Color name finder: https://colors.artyclick.com
Logo design prompt (ChatGPT): Minimalistic Art Nouveau–inspired logo without text, featuring abstract organic silhouettes resembling glass vase. Elegant curves, fluid forms, and a refined palette of deep green, smoky black, and translucent turquoise — modern, sculptural, and glass-like.
Logo image generation (Artist.io): https://artlist.io/text-to-image-ai/creations (+ I slightly redesigned it myself).
Brand name (DeepSeek): 70901919 (the simple alphabetical code (G=7, L=12, A=1, S=19, S=19)
Merch and photo shoot prompts:
- A full-length photo of a blonde woman standing, holding a stylish green tote bag. Merchandise style, clean background, photorealistic;
- A brunette woman with long wavy hair sitting straight, wearing a stylish t-shirt in smoky green and black colors with art nouveau lines;
- A woman sitting, wearing a stylish pastel grey green hoodie in smoky tones colors. Images generation: https://www.krea.ai/image
Poster design prompt (ChatGPT): A minimalist yet futuristic poster design inspired by high-fashion and avant-garde aesthetics. The poster features sweeping, fluid curves in deep emerald green and black tones, layered with soft gradients and a subtle metallic shine. The textures resemble brushed glass or polished marble, giving the artwork a luminous, almost ethereal glow. The number 70901919 appears elegantly in the top right corner in clean, modern typography. The poster is displayed slightly folded on a muted green background, emphasizing tactile realism and depth. The overall composition should evoke sophistication, artistry, and mystery — perfect for a conceptual luxury brand or design studio visual identity. (+ some redesigned details made in a graphics editor app) Poster generation (GPT-4o) Image extender (https://www.pixelcut.ai/uncrop)
